Category: Global
Many consumers report growing frustration as companies increasingly direct them toward automated tools such as interactive voice response (IVR) systems, self-service applications and chatbots.
Atlanta, United States – The Coca-Cola Company has launched its global FIFA World Cup 2026 campaign, inviting fans worldwide to embrace the emotional highs and lows that define football’s biggest stage. Building on nearly five decades as a FIFA partner across 12 tournaments, the brand continues...
Under the agreement, Standard Chartered’s branding will appear on trackside signage at Formula 1 events, while the bank’s clients will gain access to a range of exclusive experiences linked to the championship.
Manila, Philippines – Audi Revolut F1 Team has named Aleph, a digital advertising company, as its official partner ahead of the team’s debut in the FIA Formula One World Championship. Competing in a 24-race calendar and reaching audiences around the world, the team is focused on translating its global...
Oregon, United States – NikeSKIMS launches its Spring ’26 Collection through a global campaign fronted by LISA of Blackpink, placing her at the centre of the brand’s first head-to-toe system of dress. Directed by Sergio Reis and filmed in Paris, the campaign draws from the discipline and artistry...
Singapore – Referrals from AI tools to e-commerce sites rose 302% from January to December 2025, according to a survey by Euromonitor International. This far outpaces the 23% increase recorded from other referral sources. The latest findings suggest that AI-powered tools are reshaping how consumers engage...
According to the companies, the collaboration is designed to create a range of products and experiences that allow consumers to express creativity through both play and fashion.
Singapore — Beauty, as they say, comes in all shapes and sizes. In all forms and reception. And in all emotions and expressions. This intangible sense, accompanied by inclusivity, has transformed how online consumers view themselves and express themselves, more than meets the eye. Like all industries,...
While AI is no longer viewed as experimental, adoption data suggests a significant maturity gap as use cases move closer to campaign delivery.
In Southeast Asia, financial compliance is no longer confined to the back office. With agents and “finfluencers” now shaping public perception on social media, banks, insurers and loan providers must balance engagement with ethical oversight—or risk losing consumer trust. Social media has become the...
