Category: Global
California, United States — Disney has expanded its advertising ecosystem with new data, AI, and measurement capabilities designed to give brands deeper insight, connected measurement and more effective optimisation across live sports and streaming environments. The company outlined how advanced analytics,...
The partnership builds on the collaboration between the two organisations during the FIFA Women’s World Cup 2023™, which generated tens of billions of views on the platform.
New Balance began its AO sponsorship in 2024 and has since increased its on-site presence in Australia, with plans this year to broaden the reach internationally.
USA – Netflix draws back the curtain on 2026 with the launch of its “Netflix Tarot Experience”, offering audiences a playful glimpse into their future watchlist of shows and movies. The experience is part of Netflix’s ‘Discover Your Future’ campaign, which blends a hint of cosmic magic with viewers’...
Singapore – Omnicom has launched the next generation of ‘Omni’, a marketing intelligence platform that integrates the company’s creative, media, data, and AI capabilities. The platform brings together Omnicom’s Connected Capabilities and the resources of its recently acquired Interpublic assets,...
AVA is scheduled to begin rolling out in spring 2026, with capabilities being introduced progressively across Havas teams and later extended to client partnerships.
USA – Reddit has launched Max campaigns in beta, an AI-powered ad solution designed to help advertisers reach the right audiences with optimised messaging more efficiently. Enabled by Reddit Community Intelligence and AI that predicts the value of each ad impression, Max campaigns adjust campaign settings...
New York, United States — OpenX Technologies has introduced OpenXBuild, a new software suite aimed at giving advertisers greater real-time control over how programmatic media performs. As brands and agencies push to cut waste, it reduces latency and brings decision-making closer to supply. Set against...
The launch comes as streaming continues to grow rapidly, with advertisers allocating increasing budgets to ad-supported streaming environments.
Manila, Philippines — Jollibee Foods Corporation (JFC) has announced plans to create a standalone international business, with the intention of listing the new entity on a United States securities exchange. The company said its Philippine operations would remain listed on the Philippine Stock Exchange....
