Category: Global
Singapore – Twilio and AEG have expanded their relationship through a new multi-year strategic partnership aimed at personalising fan engagement across ticketing, sports, and live entertainment. Under the agreement, Twilio’s customer engagement technology will be implemented across Crypto.com Arena,...
Japan – Netflix has announced a strategic partnership with acclaimed animation studio MAPPA Co., Ltd. (MAPPA) to co-develop a slate of original anime titles that will premiere exclusively on Netflix worldwide. The collaboration will see the two companies working together on projects with a global focus,...
Hong Kong – FC Barcelona has taken an equity stake in Barcelona-based start-up Scircle through Barça Innovation Hub (BIHUB) as the club explores new brand innovations using AI-powered fragrance creation. The move marks FC Barcelona’s latest effort to apply emerging technologies to its brand and fan engagement...
California, United States – inDrive has launched inDrive Ads, a new global advertising platform designed to diversify revenue while keeping fares affordable for riders and commissions low for drivers. Now live across inDrive’s top 20 countries and reaching the majority of its monthly active users in...
Singapore – OpenAI has recently announced the global rollout of ChatGPT Go, a low-tier subscription for its AI chatbot service. The launch is accompanied by ads testing in the free and Go versions of ChatGPT for users in the US. In its announcement, OpenAI said the introduction of ads would help make...
California, United States – Gap Inc. has created a new chief entertainment officer role, appointing Pam Kaufman as executive vice president to lead the company’s expanding entertainment, content, and licensing strategy. Effective 2 February, Kaufman will report to Gap Inc. president and chief executive...
According to the company, the solution can continuously generate a broad and evolving set of virtual personas that reflect diverse sei-katsu-sha types across more than 20 countries and over 30 languages.
This collaboration brings together flydubai’s customer experience vision with Amperity’s advanced data and intelligence platform to connect traveller insights in real time, enabling deeper personalisation and more meaningful engagement across the entire journey.
California, United States – Dove has partnered with Netflix and Shondaland’s Bridgerton to launch “Let Them Talk”, a global campaign championing real beauty, self-expression, and confidence ahead of the series’ fourth season. Inspired by Bridgerton’s themes of individuality and defying convention, the...
The rapid succession of legal actions reflects intensifying tensions between Big Tech platforms and publishers over how online content is monetized and valued.
