Category: Global
For this, Jennifer Maclennan, who has been an integral part of Fifth Ring for the last eight years, has been promoted to the newly formed role of group managing director.
Magnite facilitates transactions for all more than 30 DSPs that Disney works with.
The self-service InMobi CMP helps mobile publishers navigate the dynamic privacy regulations globally. It allows publishers to build trust while boosting ad revenue through privacy compliance.
In MARKETECH APAC’s latest What’s NEXT in Marketing interview with Amit Kotecha, Quantcast’s chief marketing officer, he specifies how the industry can thrive in the inevitable cookieless future without compromising results.
The recognition positions Amperity as among the leading providers of customer data platform solutions, helping businesses activate their customer data by creating targeted audience segments and delivering them to marketing platforms.
Vistar Media has appointed Sean Cheyney as its new global head of retail media, tasking him with leading the company's retail media strategy and strengthening its position within the expanding retail media ecosystem.
Heineken has joined forces with creative agency LePub for a new global campaign aimed at encouraging concertgoers to minimise phone use on the dance floor and fully embrace memorable moments.
This unified marketing platform, powered by industry-leading intelligence, enables Interpublic companies to drive marketing performance in real time for clients across all media channels and touchpoints, while building brands for long-term success.
Harnessing the insight from the survey, Tiger Beer and Manchester United, have committed to delivering experiences to deepen the connection between the fans and the club.
This feature brings together desktop, mobile, and app display inventory into a single line item, making it easier to launch and monitor reporting.
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