Category: Global
Singapore – Nestlé has kicked off the first full season of KitKat as the Official Chocolate Partner of Formula 1, marking a major global activation for the brand during the 2026 racing calendar. KitKat will feature across 12 Formula 1 races in Nestlé’s key markets, beginning with the Formula 1 Qatar...
Singapore – Colgate-Palmolive has announced a new multi-year global partnership with the WHO Foundation to support the World Health Organization’s work on oral health, an area affecting an estimated 3.7 billion people worldwide. The four-year funding commitment will support oral health education, promote...
United States – Jeep has launched a new global marketing and advertising campaign titled Jeep Things, reinforcing the brand’s revised pricing strategy and emphasis on delivering greater value across its 4×4 line-up. The campaign coincides with Jeep’s 85th anniversary in 2026 and highlights...
Milton Keynes, United Kingdom – Oracle Red Bull Racing, six-time F1 champions, have teamed up with men’s shampoo brand CLEAR as their first official haircare partner for the 2026 season and beyond. The partnership will bring CLEAR’s scalp care expertise into the high-pressure world of Formula One, creating...
United States – Netflix and Sony Pictures Entertainment have announced a landmark global Pay-1 licensing agreement that will make Netflix the exclusive Pay-1 streaming home of Sony Pictures’ feature films worldwide, following their full theatrical and home entertainment runs. The multi-year deal...
Japan – Sony Corporation and TCL Electronics Holdings Limited have signed a memorandum of understanding (MoU) to create a joint venture in which TCL will take over Sony’s home entertainment business. Under the joint venture, TCL will hold a 51% stake, while Sony retains 49%. The company will operate...
United States – The Walt Disney Studios has announced a leadership transition at Lucasfilm, with long-serving president Kathleen Kennedy stepping down after nearly 14 years and returning to full-time producing. Dave Filoni has been named president and chief creative officer, Lucasfilm, while Lynwen...
United Kingdom – Jung von Matt has unveiled a global brand campaign celebrating the latest design collaboration between MINI and British fashion designer Paul Smith. The campaign is translating Smith’s renowned “classic with a twist” philosophy into an immersive, design-led narrative that bridges automotive...
Singapore – Agoda and Mastercard have launched a modular travel redemption infrastructure designed to help banks modernise loyalty programmes and enhance cardholder value through experience-led rewards. The collaboration integrates Agoda’s global travel inventory into Mastercard’s Global Redemption Suite,...
Under the agreement, PUMA will design and supply team kit and apparel focused on performance and fan engagement. The collaboration also includes replica and lifestyle collections aimed at extending the McLaren Racing brand beyond the track.
