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Category: Featured

SaaS tech company Eagle Eye bags multi-year partnership with SG retail giant FairPrice
SaaS tech company Eagle Eye bags multi-year partnership with SG retail giant FairPrice
Posted on May 31, 2023
by Teddy Cambosa
Through the contract, Eagle Eye's Untie Nots is expected to deliver loyalty challenges within FairPrice’s existing Linkpoints loyalty programme.
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Storytelling platform Humans of Bombay announces new brand films division
Storytelling platform Humans of Bombay announces new brand films division
Posted on May 31, 2023
by Teddy Cambosa
The platform has recently worked with fabric manufacturer Siyaram with a brand film that amplified the brand’s CSR activities in the health sector. 
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ASCI updates ad guidelines for educational institutions, puts mental health and physical well-being in focus
ASCI updates ad guidelines for educational institutions, puts mental health and physical well-being in focus
Posted on May 31, 2023
by Teddy Cambosa
The amendments state that ads should not stereotype students based on their gender, or appearance, nor portray those who score low as unsuccessful or failures. 
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RHB Bank, Star Media launches online platform to aid SMEs in brand awareness
RHB Bank, Star Media launches online platform to aid SMEs in brand awareness
Posted on May 31, 2023
by Teddy Cambosa
SMEs can get a free video advertisement specially curated for their brand, products, and services. AI technology is also added to the mix, using voice and facial recognition software to recreate Sazzy Falak’s face and voice patterns to match the details provided by the SMEs. 
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Marketing consultancy Human8 strengthens APAC presence, to tie up with Japan-based SevenSeas
Posted on May 30, 2023
by MARKETECH APAC
The global community pioneer is now looking at Japan, the third biggest market for research services within APAC.
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Seasoned marketer Manisha Seewal named as president of Redhill
Seasoned marketer Manisha Seewal named as president of Redhill
Posted on May 30, 2023
by MARKETECH APAC
In this role, Seewal will work closely with Redhill’s management team to oversee and enhance the agency's business and operational functions.
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Lazada unveils e-commerce AI chatbot ‘LazzieChat’
Lazada unveils e-commerce AI chatbot ‘LazzieChat’
Posted on May 30, 2023
by Teddy Cambosa
Said chatbot, a first of its kind in Southeast Asia, can intelligently respond to users' questions and acts as personal shopper, providing personalised suggestions and product recommendations to help users optimise their shopping experience.
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Grab co-founder Tan Hooi Ling to step down from operating roles, to transition into advisory role
Grab co-founder Tan Hooi Ling to step down from operating roles, to transition into advisory role
Posted on May 30, 2023
by Teddy Cambosa
Ling's leadership changes will take effect by the end of 2023.
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McCann Shanghai appointed by Centrum to handle strategic, creative comms in China
McCann Shanghai appointed by Centrum to handle strategic, creative comms in China
Posted on May 29, 2023
by Teddy Cambosa
To celebrate their 30th anniversary in China, Centrum plans to upgrade their brand image, as well as establish and strengthen its reputation as a daily health empowerment brand for Chinese consumers.  
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Icon Agency’s Joanne Painter appointed to FCF’s PR Trust Board of Trustees
Icon Agency’s Joanne Painter appointed to FCF’s PR Trust Board of Trustees
Posted on May 29, 2023
by MARKETECH APAC
Painter’s appointment to the Board marks the first Australian PR industry leader to join the US-based global Foundation. 
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