The amendments state that ads should not stereotype students based on their gender, or appearance, nor portray those who score low as unsuccessful or failures.
SMEs can get a free video advertisement specially curated for their brand, products, and services. AI technology is also added to the mix, using voice and facial recognition software to recreate Sazzy Falak’s face and voice patterns to match the details provided by the SMEs.
Said chatbot, a first of its kind in Southeast Asia, can intelligently respond to users' questions and acts as personal shopper, providing personalised suggestions and product recommendations to help users optimise their shopping experience.
To celebrate their 30th anniversary in China, Centrum plans to upgrade their brand image, as well as establish and strengthen its reputation as a daily health empowerment brand for Chinese consumers.
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