MarketingFeaturedSoutheast Asia

Jarieul Wong, formerly of Carousell, to now lead regional communications of insurtech Igloo

MARKETECH APAC - June 2, 2023

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Singapore – Jarieul Wong, the former head of communications of recommerce platform, Carousell, has been named as the communication & content lead for insurtech company, Igloo. Wong will be covering all markets for the firm, namely, Singapore, Indonesia, Thailand, the Philippines, and Vietnam.

lgloo is a full-stack insurtech startup founded in 2016. It leverages big data, real-time risk assessment and end-to-end automated claims management to create innovative B2B2C insurance solutions for platform partners and insurers. 

According to Wong, he will be overseeing the development and implementation of Igloo’s regional content and communications strategy across multiple platforms and markets. He will be supporting country teams in creating engaging narratives that resonate with consumers, investors, and business partners. Additionally, Wong will collaborate with stakeholders at both regional and local levels to ensure seamless coordination and alignment across different functions.

“Educating consumers on the benefits and convenience of using technology to access and manage their insurance policies should be the priority for insurtech companies. This includes emphasising the ease of purchasing an insurance product and claims processing, the transparency of pricing, and the personalisation of policies to fit individual needs,” shared Wong. 

Wong held his previous position at Carousell for almost four years beginning 2019. He is a seasoned communications leader where he brings with him public relations expertise, having worked with top brands Sony Pictures, Singtel, and Razer. 

Wong commented that Southeast Asia has one of the highest levels of underinsurance in the world, but that the region is rapidly digitalising with great interest in e-commerce, fintech and logistics, which has provided easier and more convenient access to products and services such as insurance and financial protection. 

“We have seen how access to products through e-commerce, particularly through our partnerships with online and offline platforms such as CircleK in Vietnam, GCash in the Philippines and Shopee in Indonesia has helped increase insurance takeup,” he shared. 

Further on his appointment, he commented about transitioning from one of the largest recommerce platforms in the region, “One key area where my experience is beneficial is in understanding and navigating the challenges of operating within this (extremely) volatile technology-driven industry. I have gained a deep understanding of leveraging data and translating them into stories, launched award-winning campaigns, managed reputational risks during critical situations as well as led the communications strategy for Carousell Group’s multiple mergers & acquisitions.” 

“I am excited to transfer my skills and expertise to Igloo where I can continue to make a meaningful impact, and continue to learn and expand my professional capabilities,” he concluded.