Category: Featured
In an exclusive conversation with MARKETECH APAC, Sok Hoon mentioned that her approach will begin with a critical evaluation of how to differentiate their strategies within the competitive landscape of the hospitality industry.
The awards aim to elevate regional talent and provide a prestigious platform for individuals, teams, agencies, and brands across Asia-Pacific to demonstrate how they are shaping the future of marketing.
In MARKETECH APAC’s latest Agency Leadership Decoded interview with Jeffrey Lim, founder and managing director at 8traordinary, he delves into the agency’s values and how it translate to strategy.
As Southeast Asia’s largest economy with a digitally savvy population of over 270 million, the archipelago presents unique opportunities—and challenges—for brands looking to make an impact.
In MARKETECH APAC’s Agency Leadership Decoded series, Roshat Adnani, managing director for APAC at M+C Saatchi Performance, shares how he leads the team to navigate the performance-led industry.
Almost all of the industry leaders have agreed that Astronomer’s choice and execution of the ‘response video’ was very witty and creative at the same time.
For Jia Du, meeting those changes at Chowking meant more than updating menus or launching flashy campaigns.
Despite advances in adtech, this form of abuse remains alarmingly prevalent, posing a serious threat to the efficiency and credibility of digital campaigns.
In a region where culture, commerce, and communication styles intersect with intensity, agency leadership is far from one-size-fits-all. What’s needed is clarity of vision, the humility to listen, and the conviction to lead with values—qualities that define Delicia Tan’s approach to navigating three...
At its core, the guide addresses a fundamental industry truth: one-way, one-size-fits-all communication is no longer effective. Instead, businesses must adopt a more dynamic, localised approach to customer engagement.
