Category: East Asia
Integral Ad Science (IAS) has unveiled plans to expand into China, aiming to equip global advertisers with advanced solutions for invalid traffic (IVT), fraud detection, and brand safety and suitability measurement, tailored to meet both international and local standards.
Swire Coca-Cola, a beverage company serving Greater China and Southeast Asia, has implemented SAP S/4HANA to streamline its operations in Hong Kong
7-Eleven has teamed up with creative agency Noah to unveil a bold activation: a series of eye-catching graffiti-style artworks delivering a reverse message—“Don’t Download the App.”
Brands and influencers from Hong Kong are redefining the country’s identity in the new ‘Hong Kong Never Normal’ campaign.
McCann Worldgroup China has announced that Jacqueline Wu will rejoin the agency in a dual role as president of operations for McCann Worldgroup China and CEO of Craft China, its production studio, effective immediately.
Publicis Groupe Hong Kong has bolstered its creative leadership by appointing João Braga as its global executive creative director, bringing his extensive global expertise and award-winning track record to the team.
Citybus has launched ‘HK City Sightseeing,’ a new tourism brand designed to support the Hong Kong Government’s strategy to boost the tourism sector and drive economic growth.
Endowus has launched its inaugural advertising campaign in Hong Kong, highlighting its commitment to conflict-free wealth management solutions.
Singapore's premium ice cream brand, The Ice Cream & Cookie Co. (ICC), has unveiled its first international flagship store in Hong Kong, marking a significant step in its expansion across the Greater Bay Area and North Asia.
Cathay has unveiled its latest campaign for the Cathay/HSBC Hong Kong Sevens, capturing the inevitable FOMO that awaits anyone missing out on next year's highly anticipated event.
