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Category: East Asia

MasterKong-Beverages-and-Mindshare
MasterKong Beverage taps Mindshare China anew as agency of record
Posted on June 30, 2022
by Jean Cabico
The renewed mandate will see Mindshare China provide media planning and buying services for the beverages business.
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Innity HK unveils new premium self-serve advertising platform, 'Innity Premium AdHub'
Innity HK unveils new self-serve advertising platform, 'Innity Premium AdHub'
Posted on June 28, 2022
by Christian Calma
The new self-serve advertising platform of Innity HK allows brands and SME advertisers to run campaigns more openly on their own terms.
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WE-Red-Bridge-and-Cytel-China
WE Red Bridge appointed as comms agency of record of Cytel in China
Posted on June 28, 2022
by Jean Cabico
WE Red Bridge will be supporting Cytel’s launch in China, and handling stakeholder engagement and media relations activities.
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Balabala-Ogilvy-Gu-Yu
Chinese kid’s clothing Balabala partners with Ogilvy Shanghai to unveil new virtual influencer Gu Yu
Posted on June 28, 2022
by Jean Cabico
The launch of virtual influencer Gu Yu by Balabala, alongside Ogilvy Shanghai, is part of its brand rejuvenation journey.
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Media.Monks elevates Darren Crawforth to ECD role in China team
Media.Monks elevates Darren Crawforth to ECD role in China team
Posted on June 24, 2022
by Christian Calma
In his new role, Darren will work with Rogier Bikker, the office’s Managing Director to fulfill Media.Monks’ FutureProofed business vision in China.
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dentsu China launches report on consumers' buying behaviour in China’s EV market
dentsu China launches report on consumers' buying behaviour in China's EV market
Posted on June 22, 2022
by Christian Calma
The report provides an in-depth view of the consumer behaviours, sentiments and buying habits that shape this exciting opportunity for marketers in the interconnected era.
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New Balance HK’s new campaign highlights ordinary people’s positive transformation journeys
New Balance HK's new campaign highlights ordinary people's positive transformation journeys
Posted on June 21, 2022
by Christian Calma
The partnership aims to redefine sustainability through the promotion of positive transformation journeys in Hong Kong.
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Hivestack-and-COM2US
South Korean gaming platform COM2US launches cross-border programmatic DOOH campaign in USA
Posted on June 21, 2022
by Jean Cabico
COM2US has successfully engaged further with its target audience leveraging trigger targeting capabilities available within Hivestack DSP.
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Hivestack-and-Asiaray
Hivestack, Asiaray extends partnership in Mainland China
Posted on June 20, 2022
by Jean Cabico
This partnership between Hivestack and Asiaray is already active in Hong Kong SAR and Singapore, and now in Mainland China.
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BMW-Taiwan-Appier-and-Bremen-Digital-Creative
BMW Taiwan ramps up socmed engagement via tie-up with Appier, Bremen Digital Creative
Posted on June 15, 2022
by Jean Cabico
BMW Taiwan aims to engage both potential buyers and existing BMW car enthusiasts on social media channels.
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