Category: East Asia
The Macao Government Tourism Office (MGTO), the Department of Culture and Tourism of Guangdong Province, and the Hong Kong Tourism Board (HKTB) have launched a joint marketing campaign featuring TV program productions to showcase the Greater Bay Area as a premier destination for Southeast Asian tour...
Oriental Watch Company has launched its latest campaign, ‘The Strokes of Time,’ designed to inspire Hongkongers to pause and appreciate the beauty of their surroundings in a city known for its rapid pace and constant change.
With their frequent use of digital devices, more than half of Gen Z (51%) say they are the primary targets of fraud schemes, while Millennials report being the most frequently victimised, according to a new report by TransUnion.
Invest Hong Kong (InvestHK) announced the official opening of popular Japanese doughnut chain Mister Donut's first store in Hong Kong, marking the brand's entry into the city as part of its regional expansion strategy.
Carlsberg has revealed its new brand area for the inaugural Hypefest in Hong Kong, showcasing an outdoor bar, a star-studded DJ stage, and a collaborative DIY booth created in partnership with Hypefest.
In an exclusive interview with MARKETECH APAC, Simeon shares how he is transitioning to his new role and leading the new Burson team to create a clear positioning for the agency in the market.
Pizza Hut Hong Kong has teamed up with iProspect Hong Kong for a Halloween-inspired campaign that brings a spooky twist to their menu, featuring a special-edition product and an interactive experience to engage customers throughout the season.
Hong Kong Science and Technology Parks Corporation (HKSTP) has joined forces with Grey Hong Kong to unveil ‘IYKYK’ (If YOU KNOW, YOU KNOW), an engaging event that invites the public to experience firsthand the remarkable innovations cultivated by HKSTP.
Maxim's Group (Maxim’s) has unveiled its collaboration with 7-Eleven to create the innovative canned ‘Coffee BOB,’ a craft beer crafted from upcycled coffee grounds sourced from daily operations at 7CAFÉ.
To effectively engage the influential Mainland Chinese expat demographic in Hong Kong and drive growth, brands must implement culturally attuned strategies, as outlined in a recent whitepaper by EternityX.
![[Partnership] Sanrio IP](https://marketech-apac.com/wp-content/uploads/2026/07/Partnership-Sanrio-IP.webp)