Category: East Asia
Yu succeeds Josephine Chan, who led SCMP Hearst to grow and operate renowned lifestyle media brands including Cosmopolitan and ELLE.
McDonald’s and Leo Burnett Taiwan have tapped up-and-coming new media artists to create a series of downloadable wallpapers and inject an engaging twist to the routinary receipt donation.
The 2023 PR Young Lions Competition will select a winning team of two to represent Hong Kong at the global leg of the competition.
Natalie Truong and Hina Wainwright have strong backgrounds in marketing leadership.
Lee has experiences in working with various advertising companies for 20 years.
EssenceMediacom has appointed Silas Ho as managing director and Anthony Lau as managing partner.
The Shenzhen quarter marks the network’s 18th office location, adding to the agency's existing ones in Shanghai and Beijing in mainland China.
Based in Shanghai, Cao will be responsible for leading the Rakuten Advertising business across China by developing and implementing performance marketing strategies for clients and accelerating growth in the country.
Agency's remit comes after a regional review involving eight network agencies.
cacaFly's ecosystem has partners specialising in key areas of Web3 marketing, such as the metaverse, cryptocurrency, and NFT, amongst others.
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