Hong Kong – Hong Kong’s association for public relations and communications professionals, PRHK, has announced the launch of its 2023 PR Young Lions Competition. The competition is open to young professionals in Hong Kong aged 30 and below.
The competition will select a winning team of two to represent Hong Kong at the Global Young Lions Competition which will take place during the Cannes International Festival of Creativity in June. This will be the first competition to take place in person at Cannes in 3 years.
PR Young Lions Competition will occur from 14 to 15 April this year. The format will follow that of the global Young Lions competition, where entrants will be asked to devise a campaign in response to a brief in 24 hours using their creative and strategic thinking.
The competition brief will be set in partnership with a local NGO to be revealed at the competition. Criteria include creativity (40%), strategy and insight (30%), tactics and execution (20%), and relevance to the brief (10%)
The winning team will be granted their Cannes Lions International Festival of Creativity experience that includes sponsorship on travel, accommodations and passes in-person in June 2023.
Previously, the association launched a 27-page toolkit to help promote work-life balance amongst industry teams.
