Category: East Asia
China – The WeChat mini-game advertising sector is experiencing rapid expansion, with the number of games running ads surging by 113% year-over-year (YoY), according to the latest joint report from SolarEngine and Insightrackr. According to the report, between January and October 2024, over 18,400 WeChat...
In a recent disclosure, Deliveroo has confirmed the Hong Kong exit, and is selling several of its corporate assets to rival platform foodpanda, while the rest of the assets will be closed.
Hong Kong – CTF Life has been named the sole diamond sponsor of the Kai Tak Sports Park (KTSP) Grand Opening Ceremony, solidifying its role as the exclusive founding insurance partner of the sports and entertainment venue. CTF Life marked the occasion at the main stadium, joined by its customers, life...
China – Publicis Groupe Asia Pacific has named Mickey Zhang as president of Publicis Media in China, strengthening its senior leadership team amid a period of strong growth momentum for the Groupe in the market. In this newly created role, Zhang will oversee the development of Publicis Groupe China’s...
Hong Kong – Carlsberg has signed a partnership agreement with Kai Tak Sports Park (KTSP), securing the rights as the venue’s official beer provider. As the official partner, Carlsberg will provide its beverages to visitors at the venue, aiming to enhance the overall event experience at KTSP. Beyond...
Japan – Canva has teamed up with Wieden+Kennedy Tokyo (W+K Tokyo) to launch a captivating new film series that showcases how creativity can transform everyday challenges into innovative solutions. Directed by filmmaker Yuki Tanada, known for The One Million Yen Girl and My Broken Mariko, the eight-part...
Hong Kong – Hongkong Land, a property investment, management, and development group, has partnered with branding agency DNCO to refresh its corporate identity, highlighting its core strengths and long-standing presence in city centre developments. As part of its brand refresh, DNCO updated Hongkong Land’s...
Hong Kong – DFI Retail Group (DFI) has unveiled key leadership appointments to strengthen its strategic direction and digital capabilities. Ella Chan has been named group chief strategy officer, while Wee Lee Loh will expand his role as group chief digital and yuu Rewards officer. Starting 1 April 2025,...
China –McCann Worldgroup has appointed Mae Ng as the chief client officer of McCann China, marking her return to the agency in a new leadership role focused on client strategy and market growth. In her return to McCann, Ng will focus on enhancing the agency’s client strategy, bringing a client-side perspective...
For over a century, Grey has been at the forefront of delivering famously effective creative solutions. The agency’s presence in Hong Kong continues this legacy, with a deep focus on bold creativity, strategic execution, and a commitment to delivering impactful results for clients. In our latest Agency...
