Category: East Asia
Blue Insurance Limited teams up with OMG HK to drive high accuracy, engagement in new pDOOH campaign
Blue Insurance Limited has tapped Omnicom Media Group (OMG) Hong Kong for its latest programmatic digital out-of-home (pDOOH) campaign that featured a retargeting strategy plan to achieve high accuracy and audience engagement.
DDB Group Hong Kong has acquired the creative and social media accounts for Tiger Brokers' Tiger Trade trading platform. The agency will be in charge of all 2024 communications, including strategy and creative for branding, production, promotion, and social media.
This strategy centres on intersecting expertise in strategy, brand, design, communications, and technology in unique and effective ways.
LVMH has started incorporating Alibaba Cloud's generative AI capabilities, such as Model Studio (Bailian), an extensive AI model-building platform, and Qwen, Alibaba's proprietary large language model, as part of its innovation quest. The luxury Maison's dedication to remaining innovative is highlighted...
The extended partnership with AWS will also provide FWD with greater agility, scalability, and resilience as FWD continues to progressively move away from operating its own onsite data centres.
In the survey, it noted that Gen Z considers social media a key companion, with Instagram leading the way. They use social platforms for connection and discovery and as search engines. Gen Z are starting to explore Instagram’s new platforms Threads and turn to Chinese social media platforms such as Douyin...
VML has appointed Alfred Wong as chief creative officer of VML Hong Kong. He has started his post and will report to Maggie Wong, CEO of VML Hong Kong.
Until closing, Delivery Hero is dedicated to continue operating foodpanda Taiwan as before, offering the best possible service for its customers and vendors. In the period following closing, foodpanda’s local consumers, merchants, and delivery partners will be transitioned to Uber Eats.
McDonald’s Korea has partnered with global advertising agency Leo Burnett Korea to create its latest campaign that shines light on the living conditions mothers and other caregivers undergo when their child is hospitalised.
Hong Kongers can look forward to a specially-curated inventory of ‘brand new with tags’ (BNWT) women’s fashion from popular Singapore and other leading Southeast Asian brands, which are otherwise unavailable in the Hong Kong market.
