Category: East Asia
Hong Kong – MTR, Hong Kong’s main rail operator, has teamed up with DDB Group Hong Kong to launch a time-travel-themed campaign that brings its upcoming network developments and new train lines to life. Titled “Building the Future Today”, the campaign seeks to address the challenge that many Hong Kongers...
The agreement, signed between iKala Media Interactive Inc., a member of the iKala Group, and REECH, will be implemented and promoted locally by iKala Japan, the group’s independent legal entity in the country.
China – NBA China has entered a multiyear collaboration with Alibaba Cloud, naming the company its Official Cloud Computing and AI Partner to enhance how fans in China experience and engage with the league through advanced AI and cloud technologies. Under the partnership, Alibaba Cloud will develop applications...
Hong Kong – HSBC Holdings plc (HSBC) has announced that it, together with its wholly owned subsidiary The Hongkong and Shanghai Banking Corporation Limited (HSBC Asia Pacific), has proposed to privatise Hang Seng Bank Limited (Hang Seng) through a scheme of arrangement, which would see HSBC acquire all...
Singapore – Swedish fashion giant H&M has appointed IPG Mediabrands’ specialist unit, Team Mavericks, as its media agency of record across East Asia, following a highly competitive pitch covering Singapore, Japan, South Korea, Malaysia, Vietnam and the Philippines. The win marks the first time H&M...
Hong Kong – Commemorating 160 years of service, HSBC has opened an immersive exhibition that traces its evolution and enduring relationship with Hong Kong through rare artefacts and interactive displays. Titled “HSBC 160th Anniversary Exhibition: From Stories Long Ago to Visions of Tomorrow”, the public...
Japan – JCB International Co., Ltd., the international operations arm of Japan’s global payment brand JCB Co., Ltd., has launched a new experiential promotion designed for its cardmembers outside Japan. The initiative, called the ‘Exclusive Giant Gacha Experience’, is a limited-time event held across...
Taiwan – DBS Taiwan has partnered with Garena to launch the “DBS Arena of Valor Co-branded Card,” a new offering aimed at esports players and fans. Arena of Valor, the popular 5v5 multiplayer online battle arena (MOBA) game, is the international version of Honor of Kings, developed by TiMi Studio Group...
Hong Kong – Chinese tea chain Chagee has opened its world’s largest flagship store on Lee Tung Street, Wan Chai, marking its seventh outlet in Hong Kong and underscoring the city’s role as both a retail and cultural hub. “Over the past year, Chagee has achieved rapid growth in the Hong Kong market, reflecting...
Taiwan – PHD, part of Omnicom Media Group (OMG), has appointed Melissa Chen as general manager of its Taiwan operations, effective immediately. In this role, Chen will oversee operations, strategy, and capability development, with a focus on driving growth and advancing PHD’s market position. Chen has...
