Category: East Asia
Hong Kong – Marking 11 years on Hong Kong’s roads, Uber has rolled out a campaign that pays tribute to the stories, milestones, and millions of rides that have shaped its journey since 2014. Titled “11 Years, Always By Your Side” (11年來，一路都在), the campaign—developed by creative agency Omelette Digital—features...
China – Independent creative studio Heckler has opened a new office in Shanghai, reuniting industry veterans Lily Li, Barry Greaves, and Steven Marolho to lead the studio as part of the company’s growing creative network across Asia. Founded in Sydney in 2010, Heckler has established itself as one of...
Hong Kong – Douyin, the Chinese version of TikTok, demonstrates strong reach and engagement across the Greater Bay Area (GBA), with nearly 90% of residents reporting they watched videos on the platform in the past week, according to a new study by Omnicom Media Group (OMG) Hong Kong on June 2025. The...
Hong Kong – Alibaba-backed South China Morning Post (SCMP) is reshaping its leadership structure, appointing editor-in-chief Tammy Tam as publisher in a newly created role while CEO Catherine So departs after 3½ years. The leadership changes were announced by board chairman Joe Tsai on Monday. Under...
Hong Kong – Online shopping and lifestyle platform HKTVmall has launched its new CASHBACK 篤篤賺 (Duk Duk Jaan) campaign, themed 「篤篤賺，回贈就係咁簡單」 (“Tap, tap, earn — cashback made simple”), which transforms the often complex world of rebates into a simple and culturally playful experience. Conceptualised by...
Hong Kong – Cathay has launched its latest campaign that highlights the surprising parallels between art and travel, featuring a short film titled ‘Slowly Explore, Fully Inspired’ by acclaimed Thai filmmaker Chayanop Boonprakob. Set in Hong Kong’s West Kowloon Cultural District, the film explores the...
Hong Kong – Mainland Lanzhou beef noodle brand Ma Ji Yong has opened its first overseas outlet in Hong Kong, marking a key milestone in the company’s global expansion plans. Established in 2019 under Shanghai Huaqiao Catering Management Co Ltd, Ma Ji Yong is a modern Chinese noodle chain that upholds...
Hong Kong – Design Bridge and Partners, a WPP global brand design agency, has elevated Danley Stone to managing director for Hong Kong as part of its efforts to reinforce its leadership and growth momentum across the APAC region. In her new role, Stone will oversee the strategic operations of the Hong...
Hong Kong – The Hong Kong Tourism Board (HKTB) has partnered with dentsu Hong Kong and StackAdapt to pioneer the region’s first Travel AI initiative, promoting the 2025 Hong Kong Wine & Dine Festival to global travellers. The collaboration marks the first time in the Asia-Pacific region that a tourism...
Hong Kong – The Financial Services Development Council (FSDC), Hong Kong’s high-level, cross-sectoral advisory body for the financial services industry, has joined forces with DDB Group Hong Kong to roll out a global campaign that spotlights ‘Money’ as the face of Hong Kong’s financial proposition. The...
