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Category: East Asia

Hong Kong Airlines themed flight 2026
Hong Kong Airlines integrates art and aviation with themed flight featuring renowned dance drama
Posted on January 2, 2026
by Aliza Carmona
Hong Kong – Hong Kong Airlines has teamed up with China Oriental Performing Arts Group and Elite Fun Entertainment Limited to mark the return of the acclaimed dance drama “Poetic Dance: The Journey of a Legendary Landscape Painting” to Hong Kong with a specially themed flight. The dance drama...
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china daily china bound launch 2026
China Daily launches ‘China Bound’ smart tourism platform for international travellers
Posted on January 2, 2026
by Aliza Carmona
China – China Daily has officially launched “China Bound”, an English-language smart tourism service platform aimed at helping international travellers explore China. The platform offers a one-stop service for international visitors, covering travel inspiration, personalised itinerary planning, intelligent...
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Pepsi, 7UP collaborate with Disney on ‘Zootopia 2’ campaign in China
Pepsi, 7UP collaborate with Disney on ‘Zootopia 2’ campaign in China
Posted on January 2, 2026
by Teddy Cambosa
The partnership has been positioned as a platform for testing and refining large-scale brand collaborations that combine audience targeting, rapid execution, and cultural relevance.
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Watsons Water AI packaging Hong Kong Landmark Series
Watsons Water spotlights iconic Hong Kong landmarks in new limited-edition AI-designed packaging
Posted on December 26, 2025
by Aliza Carmona
Hong Kong – Watsons Water has launched a limited-edition “Hong Kong Landmark” series, its first AI-designed packaging, featuring reinterpretations of the city’s iconic landmarks. The series marks the first time Watsons Water has applied artificial intelligence (AI) technology to its product...
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Klook PS Ghost of Yotei Travel Campaign of the Year
Travel Campaign of the Year: Klook and PlayStation bring ‘Ghost of Yōtei’ to life in Hokkaido
Posted on December 26, 2025
by Aliza Carmona
When you play a game, there is often a lingering curiosity about what it would feel like to stand in the same setting as the characters you see on screen. Some game developers take this a step further, crafting worlds and characters so immersive that players feel as if they are part of the story themselves....
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JCDecaux Transport completes AI audience measurement pilot for MTR Advertising in HK
JCDecaux Transport completes AI audience measurement pilot for MTR Advertising in HK
Posted on December 23, 2025
by Teddy Cambosa
According to JCDecaux Transport, the system analysed images in real time without retaining or uploading any images, and did not store personally identifiable information.
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akqa itochu partnership expansion 2025
AKQA and ITOCHU to unify Japan operations under single brand
Posted on December 19, 2025
by Aliza Carmona
Japan – AKQA, the design and innovation company under WPP, has expanded its partnership with ITOCHU Corporation, a major Japanese sogo shosha (general trading company), consolidating its existing Japan operations into a single, integrated AKQA-branded organisation. The move follows five years of collaboration...
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Korean National Police Cheil scam VOICE wanted campaign
Authorities turn to scammers’ voices in South Korea’s national anti-scam campaign
Posted on December 17, 2025
by Aliza Carmona
South Korea – To tackle the rising threat of phone scams, the Korean National Police Agency and Cheil have launched a campaign inviting the public to submit scammers’ voice samples, which will be analysed to track and catch criminals. Titled “VOICE WANTED”, the campaign seeks to curb the surge in phone...
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carlsberg HK no and low alcohol beer portfolio 2025
Carlsberg Hong Kong promotes mindful drinking ahead of the New Year with expanded alcohol-free portfolio
Posted on December 17, 2025
by Aliza Carmona
Hong Kong – Carlsberg Hong Kong has launched its No & Low-Alcohol Range and Beyond Beer product collection ahead of the New Year, aiming to promote moderation and mindful drinking.  Available from January 2026, the roll-out aligns with the peak festive period and the annual Dry January movement,...
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CTF Life AlipayHK integration app partnership
CTF Life expands digital payments with AlipayHK integration on mobile app
Posted on December 16, 2025
by Aliza Carmona
Hong Kong – CTF Life has announced a collaboration with AlipayHK that enables users of its mobile app to make insurance premium payments via AlipayHK. The partnership is aimed at simplifying the premium payment process by allowing customers to complete transactions with a single click, without the need...
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