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Category: East Asia

KFC HK taps ‘Attack on Titan’ franchise in latest campaign via iProspect
KFC HK taps ‘Attack on Titan’ franchise in latest campaign via iProspect
Posted on September 5, 2024
by Teddy Cambosa
Despite the anime's focus on high-stakes battles against giant titans, iProspect demonstrated its expertise in orchestrating complex brand collaborations.
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simeon-burson-ceo
Burson names veteran communications expert Simeon Mellalieu as new Hong Kong CEO
Posted on September 5, 2024
by Aliza Carmona
Global communications agency Burson has announced the appointment of Simeon Mellalieu as its new CEO for Hong Kong, effective October 2, 2024.
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Alternative payments lead e-commerce payments space in Hong Kong: report
Alternative payments lead e-commerce payments space in Hong Kong: report
Posted on September 5, 2024
by Teddy Cambosa
The report reveal that e-commerce market in Hong Kong grew by 10.5% in 2023 to reach HKD160.3b(US$20.5b), as increasing number of consumers shifted from offline to online purchases. The e-commerce market is estimated to grow by 13% to reach HKD181b ($23.1b) in 2024.
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Ruder Finn appoints former OpenAI pioneer Zack Kass as new AI advisory council chair
Ruder Finn appoints former OpenAI pioneer Zack Kass as new AI advisory council chair
Posted on September 4, 2024
by Fatima Baduria
With 14 years of experience in the field of AI,  Kass is expected to bring practical applications for AI to his work.
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Cathay-Paralympics-campaign
Cathay's 'Every Move Counts' campaign shines light on Hong Kong's forgotten Paralympic legends
Posted on August 30, 2024
by Aliza Carmona
As the Paris 2024 Paralympic Games begin, Cathay has teamed up with Publicis Groupe Hong Kong to launch a new campaign honouring the historic achievements of previous Hong Kong's Paralympians.
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euromonitor east asia ecomm report
East Asia's e-commerce surge driven by demand for ‘anytime, anywhere’ ordering: report
Posted on August 29, 2024
by Aliza Carmona
Nearly one-third of consumers in East Asia cite the ability to “order at any time, from anywhere” as a crucial factor driving their online shopping habits, a report by Euromonitor International revealed.
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SAP-business-experience-centre
SAP opens Business AI Experience Centre in Hong Kong for practical AI implementation
Posted on August 21, 2024
by Aliza Carmona
SAP has officially launched its 'Business AI Experience Center' at its Hong Kong office, aimed at empowering enterprises to capitalise on AI opportunities and drive innovation.
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naver fc channel
FC Barcelona launches official channel on South Korea’s NAVER TV
Posted on August 20, 2024
by Aliza Carmona
FC Barcelona has officially launched its channel on NAVER TV in South Korea, offering NAVER users exclusive access to the club's official content, marking a significant step in expanding its digital presence in the region.
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DBS encourages people to believe in themselves with newly-launched ‘Trust Your Spark’ campaign
DBS encourages people to believe in themselves with newly-launched ‘Trust Your Spark’ campaign
Posted on August 20, 2024
by MARKETECH APAC
By visualising their future self, DBS hopes to ignite inner sparks, especially for youth, and motivate people to pursue their passions. 
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coke-main-image-fi
Coca-Cola champions connections through hugs in latest Paris Olympics 2024 campaign
Posted on August 20, 2024
by Aliza Carmona
In celebration of the Olympic Games Paris 2024, Coca-Cola has unveiled an immersive multi-platform campaign, ‘Embrace Differences, Win Together,’ designed to invite Chinese consumers to experience and celebrate the power of connection and unity.
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