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Category: East Asia

xiaoyan-wang-health-lead
Edelman appoints Xiaoyan Wang as new health lead for China
Posted on July 26, 2024
by Aliza Carmona
Edelman China has named Xiaoyan Wang as its new health lead. In her new role, Wang will spearhead the development of the firm's health sector vision, uniting teams across various disciplines to deliver specialised and strategic solutions for client challenges.
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ctf-life-rebrand
FTLife rebrands as CTF Life, introduces new membership programme
Posted on July 24, 2024
by Aliza Carmona
FTLife Insurance Company has officially changed its name to Chow Tai Fook Life Insurance Company (CTF Life) and revealed its new brand identity and membership programme.
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publicis-media-nestle
Publicis Media to lead Nestlé's media strategy in China
Posted on July 17, 2024
by Aliza Carmona
Global food and beverage giant Nestlé has named Publicis Media China as its new media agency, tasking them with managing the company's comprehensive media portfolio across China.
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carter-chow-mw-greater-china
McCann Worldgroup China welcomes Carter Chow as new CEO
Posted on July 15, 2024
by Aliza Carmona
McCann Worldgroup China has announced the appointment of Carter Chow as its new CEO for Greater China.
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webank-hong-kong
WeBank to set up tech headquarters in Hong Kong, plans US$150m investment
Posted on July 15, 2024
by Aliza Carmona
Shenzhen-based digital banking leader WeBank has unveiled plans to establish its technology headquarters in Hong Kong, committing up to US$150 million to the venture and promising to create highly skilled technology jobs in the city.
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Toys“R”Us launches Asia’s first ‘Playful Living’ concept store in Hong Kong
Toys“R”Us launches Asia’s first ‘Playful Living’ concept store in Hong Kong
Posted on July 10, 2024
by Brandon Yulolo
Having classic and trendy toys, Toys“R”Us’ new store shares a sense of kindness and warmth providing a new shopping experience in a relaxed, worry-free, comfortable, and fun environment.
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OMG Google 2
OMG HK launches proprietary dashboard for enhanced social media insights with Google’s GenAI 
Posted on July 8, 2024
by MARKETECH APAC
Omnicom Media Group Hong Kong (OMG HK) has created a proprietary and unique dashboard with enhanced functionality by incorporating Google's Generative AI technology into its social listening framework. This connection helps brands to quickly and effectively evaluate massive amounts of social media interactions,...
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Restaurant Brands International announces new investment to drive growth in China
Restaurant Brands International announces new investment to drive growth in China
Posted on July 8, 2024
by MARKETECH APAC
The two transactions reflect RBI's confidence in China, one of the largest QSR markets globally, and its commitment to drive growth in the market. RBI's total amount of capital outlay will be up to US$45m for the two transactions.
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Starbucks
Starbucks launches first community store in Hong Kong, dedicated to providing opportunities for the youth
Posted on July 5, 2024
by MARKETECH APAC
The new Community Store is set to become a nurturing hub for students to learn more about potential future careers, particularly in the food and beverage industry, through interactive workshops and career exploration programs funded by a grant from The Starbucks Foundation and a portion of the Community...
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asahi-dentsu-campaign-hk
Asahi partners with dentsu Hong Kong for local omnichannel campaign to promote Dry Crystal Beer
Posted on June 24, 2024
by Aliza Carmona
Japanese beverage brand Asahi has teamed up with dentsu Hong Kong for an omni-channel campaign to promote its new beer, Dry Crystal, aiming to drive brand experience for the beer product and boost consumer conversions.
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