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Category: East Asia

Soymilk brand Vitasoy undergoes rebranding
Soymilk brand Vitasoy undergoes rebranding 
Posted on May 26, 2022
by Teddy Cambosa
Vitasoy, the iconic soymilk beverage founded in Hong Kong, is evolving to keep up with modern consumers with a rebrand assisted by dentsu international Hong Kong.
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Robbie Yang joins Hill+Knowlton Strategies as VP of growth in China
Robbie Yang joins Hill+Knowlton Strategies as VP of growth in China
Posted on May 26, 2022
by Teddy Cambosa
Robbie Yang brings in to Hill+Knowlton more than 15 years of experience in public relations, marketing and digital communications at both brands and agencies.
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HSBC launches new local campaign to support HK community
HSBC launches new local campaign to support HK community
Posted on May 25, 2022
by Teddy Cambosa
Conceptualised alongside Grey Hong Kong, the support campaign from HSBC aims to makeover its branches.
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GroupM’s Xaxis launches first pDOOH campaign at MTR advertising in HK
GroupM’s Xaxis launches first pDOOH campaign at MTR advertising in HK
Posted on May 24, 2022
by Teddy Cambosa
The pDOOH campaign by Xaxis will catapult MTR advertising into a new automated phase ofOOH with programmatic in Hong Kong.
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Ford
Chang’an Ford hands digital media duties to Essence
Posted on May 24, 2022
by MARKETECH APAC
Led from Essence’s Shanghai office, the agency’s remit includes media planning, media activation and content innovation for digital brand and performance marketing activities across Chang’an Ford’s automobile business, covering all its vehicles and dealers in the market.
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EuroEyes enhances investor relations programme with appointment of Hume Brophy
EuroEyes enhances investor relations programme with appointment of Hume Brophy
Posted on May 23, 2022
by Teddy Cambosa
International communications consultancy Hume Brophy has been appointed as the investor and public relations partner of Ophthalmology brand -EuroEyes.
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SK Telecom introduces new AI service ‘A.’
SK Telecom introduces new AI service ‘A.’
Posted on May 20, 2022
by Teddy Cambosa
Seoul-based wireless telecommunications company, SK Telecom, has launched its new artificial intelligence service named 'A.' or 'A dot'.
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SG investment platform Syfe enters Hong Kong
SG digital investment platform Syfe enters Hong Kong
Posted on May 18, 2022
by Teddy Cambosa
The Singapore-based digital investment platform Syfe is launching its services in Hong Kong.
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Untitled design
Akira Suzuki named as CEO of Wunderman Thompson Tokyo
Posted on May 18, 2022
by MARKETECH APAC
Suzuki is one of the youngest CEOs of the company in APAC.
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Vootprint-tech-suite-for-virtual-events
Online event service provider Vootprint launches new tech solutions to unlock event intelligence
Posted on May 17, 2022
by Kathleen Murata
The new solutions each cater to different needs and address various pain points in the digital transformation of B2B events.
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