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Category: APAC

Josh Drasta joins Digimind as general manager for APAC
Josh Drasta joins Digimind as general manager for APAC
Posted on March 21, 2023
by Maureen Basa
Josh Drasta will be growing Digimind’s team and clients in APAC with best-in-class social media intelligence and monitoring solutions.
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Edelman’s global advisory acquires public affairs agency Landmark Public Affairs
Edelman’s global advisory acquires public affairs agency Landmark Public Affairs
Posted on March 17, 2023
by MARKETECH APAC
Through the buyout, Edelman Global Advisory will be building upon its strong capabilities in APAC in government affairs and business advisory.
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Tiger Beer unveils retro-modernist campaign, dramatising beer brewing process
Tiger Beer unveils retro-modernist campaign, dramatising beer brewing process
Posted on March 17, 2023
by Teddy Cambosa
The campaign, once again conceptualised by Publicis Groupe’s Le Pub, doubles down on the 80s nostalgia that is trending again amongst Gen Z. Bold, simple, sometimes over-the-top but also somewhat familiar.
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What’s NEXT 2023 Conference: panda ads’ advertising head discusses what’s next in the cookieless strategy in 2023
What’s NEXT 2023 Conference: panda ads’ advertising head discusses what’s next in the cookieless strategy in 2023
Posted on March 17, 2023
by MARKETECH APAC
On Day 2 of the conference, What’s NEXT 2023: Marketing in Asia Pacific, panda ads' Toni Ruotanen brings back our ears to the ground as he discusses the consensus, so far, on the cookieless strategy.
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Former Nissan regional VP for marketing Isao Sekiguchi to now lead automotive as president for ASEAN
Former Nissan regional VP for marketing Isao Sekiguchi to now lead automotive as president for ASEAN
Posted on March 17, 2023
by Maureen Basa
Sekiguchi's appointment aims to transform Nissan’s business in the region in accordance with its long-term vision, Nissan Ambition 2030.
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Yahoo metaverse story featured
New study reveals consumers want creative freedom, safer communities within the metaverse
Posted on March 17, 2023
by Jamaica Marciano
This consumer research done by Yahoo reveals the expectations of metaverse consumers towards the phenomenon.
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PR agency Golin launches AI incubator, to explore AI platforms for strategic planning
PR agency Golin launches AI incubator, to explore AI platforms for strategic planning
Posted on March 16, 2023
by Teddy Cambosa
Initiated by Golin’s Creative Intelligence Unit in Singapore, SPARK explores artificial intelligence platforms including ChatGPT, Midjourney, and Dall.E as a starting point for strategic planning and creative ideation.
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Anna Znamenskaya appointed as foodpanda’s new chief marketing officer
Anna Znamenskaya appointed as foodpanda’s new chief marketing officer
Posted on March 15, 2023
by Teddy Cambosa
She will be leading the brand, performance marketing and growth teams for the company in 11 markets across Asia-Pacific. 
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Rising ESG demand: Measuring the impact of ESG strategies in APAC
Rising ESG demand: Measuring the impact of ESG strategies in APAC
Posted on March 14, 2023
by MARKETECH APAC
Meaningful reporting with full transparency is crucial to measuring and communicating the progress of a business's ESG journey. 
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InMobi announces launch of new capabilities for driving IOS app growth
InMobi announces launch of new capabilities for driving IOS app growth 
Posted on March 10, 2023
by MARKETECH APAC
The new industry-first, proprietary programmatic bidder drives iOS app performance for growth marketers without relying on user-level identifiers.
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