Category: APAC
Following a competitive pitch, VP Bank will now consolidate its PR and social media scope across Singapore and Hong Kong with W Communications, ensuring a refined approach to building and reinforcing the brand's story and positioning.
It also noted that a significant portion of marketers surveyed failed to evaluate digital media buys against core quality metrics, with only 17% evaluating critical effectiveness indicators like brand suitability, viewability, fraud, or if the ad was served in the intended geography.
The subscription economy grew by more than 300 per cent between 2012 and 2019. And it’s continuing its meteoric rise thanks in large part to Amazon Prime making subscriptions a part of everyday life for many Australians.
Made possible in collaboration with Singapore based second-generation Feng Shui astrologer Clement Lim from Kang Li Feng Shui, Tinder’s guide shares tips and insights for singles to enhance their dating luck during the peak season.
The state of e-commerce today is characterised by unprecedented growth, innovation, and transformation. As the e-commerce landscape continues to evolve quickly, the need for continuous learning and collaboration has never been more crucial for businesses to stay on trend and thrive in today’s econom...
o help marketers unlock the potential of AI in customer engagement at a time when it matters the most, MARKETECH APAC returned with an exclusive webinar last January 24 titled “What’s NEXT 2024: Customer Engagement in Asia”, which aimed to impart valuable insights to marketers on how to properly integrate...
Traditionally, online and offline transactions are treated separately and not integrated, making for a poor shopping experience. Yet, evolving consumer preferences show a demand for seamless integration of online and physical shopping experiences.
For MARKETECH APAC’s latest What’s NEXT Interview, we spoke with Nausicaa Charrier, Marketing Director for Moët Hennessy Singapore & Malaysia to learn more about how luxury brands can create authentic campaigns for the Chinese New Year, and what outlook can the luxury marketing industry in Asia-Pacific...
Crafted with a user-centric approach, Intent promises improved consumer engagement by influencing consumer behaviour through its streamlined behavioural data streams-gathering platform.
The relentless expansion of digital platforms and the ever-evolving landscape of consumer behaviours have escalated the battle for attention, compelling brands to redefine their marketing strategies and carve out distinctive identities.
