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Shopback kicks off four-month long shopping festival in APAC

Shaina Teope | Sep 1, 2020-47

Shopback's annual ShopFest in APAC once again resumes to run until December this year.

August’s Top Five: Marketing and Tech stories that hooked you for the month

Shaina Teope | Aug 31, 2020-47

The top five stories that made heads turn this month in marketing and tech.

Company behind JobStreet appoints new CEO for Asia

Shaina Teope | Aug 28, 2020-47

As the company behind Jobstreet, SEEK Asia's appointment of Peter Bithos comes at an important time when thousands are losing employment.

INCA to adopt “Sophia the Robot” to its network of influencers

Shaina Teope | Aug 27, 2020-47

Influencer marketing solutions INCA adds AI robot Sophia to its portfolio of key opinion leaders in Asia Pacific.

Top 10 Influencer Marketing trends to look out for

MARKETECH APAC | Aug 25, 2020-47

As influencer marketing gains more momentum, a new set of trends is making its way into brands' laps this 2020.

Report: APAC is the most effective on retargeting conversions on mobile apps

Jacob Corpuz | Jul 2, 2020-47

AppsFlyer's The State of App Retargeting 2020 Edition report showed that Asia Pacific’s marketers have utilized retargeting most effectively.

Agoda launches ‘GoLocal’ to promote domestic tourism in APAC

MARKETECH APAC | Jul 2, 2020-47

The GoLocal consumer campaign launches with a global brand film, distributed digitally in key markets.

Magnolia bolsters APAC footprint with appointments of two tech veterans

MARKETECH APAC | Jun 9, 2020-47

Magnolia announces the appointment of industry veterans Vincent Jiang and Matthew Zhang to strengthen its footprint in the APAC market.

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