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Category: APAC

Authentic Brands Group, Baozun announce joint venture for Hunter brand in SEA, Greater China
Hootsuite, KAWO announce partnership expansion to improve access of global brands to China 
Posted on October 24, 2023
by Teddy Cambosa
Through this partnership, international marketers will have access to KAWO within Hootsuite, enabling them to manage and analyse content across Chinese and international social media platforms like Facebook, Instagram, Weibo, and WeChat. It provides a combined content management and data analysis so...
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Changi Airport takes flight on a spontaneous adventure with latest travel campaign
Changi Airport takes flight on a spontaneous adventure with latest travel campaign
Posted on October 24, 2023
by Teddy Cambosa
Featuring six enchanting mystery destinations, anyone who is ready to fly within 30 days can participate and the lucky winners will be whisked away to a mystery destination for the payment of just S$1. 
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Initiative appointed by Finnair as media agency of record
Posted on October 24, 2023
by Teddy Cambosa
Initiative, an IPG Mediabrands media agency, has been named the media agency of record for Finnair, Finland's full-service legacy airline. This appointment followed a competitive pitch review in September of the same year. 
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CommerceHub appoints Gordana Redzovski as managing director for APAC
CommerceHub appoints Gordana Redzovski as managing director for APAC
Posted on October 24, 2023
by Teddy Cambosa
With a specific focus on the Asia Pacific region, Redzovski will be employing her expertise to provide strategic guidance and direction in support of the company’s expansion plans.
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On the Microsoft-Activision Blizzard merger: Understanding its impact in the APAC gaming market
On the Microsoft-Activision Blizzard merger: Understanding its impact in the APAC gaming market
Posted on October 23, 2023
by Teddy Cambosa
With APAC evidently becoming a lucrative market for gaming, the question is: how does this global merger impact the overall gaming market in the region, and does it stand a chance to the staple regional companies in the region like Bandai Namco and HoYoverse?
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OCBC announces key leadership changes for ASEAN-Greater China strategic thrust
OCBC announces key leadership changes for ASEAN-Greater China strategic thrust
Posted on October 19, 2023
by Teddy Cambosa
OCBC has announced key leadership changes amidst the group's ASEAN-Greater China strategic thrust gathering momentum this year.
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APAC tops global app usage for Q3 2023 with over 5 hours spent daily: report
APAC tops global app usage for Q3 2023 with over 5 hours spent daily: report
Posted on October 18, 2023
by Teddy Cambosa
Data from the report indicates that globally, Indonesia surpassed the five-hours-per-day threshold the most in Q3 2023 with more than 6 hours per day, followed by Thailand with 5.7 hours and India making top 5 with 5.2 hours.
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foodpanda names John Fang as new CEO as Jakob Angele steps down from role
Posted on October 17, 2023
by Aliza Carmona
Online food delivery platform foodpanda has announced the appointment of John Fang as its new CEO to lead and grow the business in the APAC region.
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GroupM partners with Criteo to drive commerce media innovation in APAC
Posted on October 17, 2023
by Aliza Carmona
WPP’s media investment group GroupM and commerce media company Criteo have announced their partnership to strengthen omnichannel commerce media capabilities in the Asia Pacific region.
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MARKETECH-PHOTOS
NP Digital strengthens APAC presence with key appointments in Hong Kong, Malaysia
Posted on October 16, 2023
by Aliza Carmona
Performance marketing agency NP Digital has made new senior hires, with Gary Cheung appointed as general manager for Hong Kong and Taiwan and Melissa Chen as country manager for Malaysia, to fuel enterprise growth across its APAC markets.
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