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Category: APAC

With Google backpedalling third-party cookie deprecation, how are industry leaders coping with this new industry development?
With Google backpedalling third-party cookie deprecation, how are industry leaders coping with this new industry development?
Posted on July 25, 2024
by Teddy Cambosa
MARKETECH APAC sought insights from various industry leaders to learn more about their insights from this update, and why should the industry continue to strive away from third-party cookies.
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Scott Beaumont steps down from Google leadership role after 16 years
Scott Beaumont steps down from Google leadership role after 16 years
Posted on July 24, 2024
by MARKETECH APAC
In a LinkedIn post, Beaumont reflected on how Google is now at the forefront of an exciting new age of technology with AI, and how he had the privilege of invest his time differently in teaching, advising, leading and serving Google.
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Prudence Foundation, WBD APAC launch content series to decode complex issues on climate, health
Prudence Foundation, WBD APAC launch content series to decode complex issues on climate, health
Posted on July 24, 2024
by MARKETECH APAC
Through fact-based storytelling, ‘Decode with Prudence’ aims to provide informative, engaging content on current issues that inspire actions for a better and more resilient future. ‘Decode with Prudence’ will kick-off the series by targetting two key topics around the climate crisis – heat and air p...
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robert-magyar-appointment
Rober Magyar returns to Weber Shandwick as senior advisor to boost APAC growth
Posted on July 23, 2024
by Aliza Carmona
Weber Shandwick has announced the appointment of Robert Magyar as its new senior advisor to enhance strategic growth in the APAC region.
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Jaywing
Jaywing expands into Asia, strengthening global partnerships and hiring local talent in Hong Kong
Posted on July 22, 2024
by MARKETECH APAC
Jaywing, a data, creative, and performance marketing agency, is expanding into Asia after signing numerous new contracts. This move follows Jaywing's strengthened partnerships with existing clients, which include casual footwear brand Crocs, global end-to-end digital experience software Sitecore, and...
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toyota-campaign-athlete
Toyota Motor Asia spotlights Asian athletes’ journeys in new global campaign with Dentsu Creative Singapore
Posted on July 18, 2024
by Aliza Carmona
Toyota Motor Asia has partnered with Dentsu Creative Singapore for the latest phase of their global corporate initiative, 'Start Your Impossible’, celebrating the journeys of 11 exceptional Global Team Toyota Athletes (GTTA) from Asia.
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golin-diverscents
Golin’s new fragrance line celebrates diversity, cultural harmony in every spray
Posted on July 18, 2024
by Aliza Carmona
Interpublic Group agency Golin has launched DiverSCENTS, a unique fragrance collection celebrating Diversity, Equity, and Inclusion (DEI) that captures the rich diversity of Golin’s Asian markets.
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Here’s how aware APAC football fans are of sports sponsorships in game matches
Here’s how aware APAC football fans are of sports sponsorships in game matches
Posted on July 18, 2024
by MARKETECH APAC
New data from YouGov has revealed that football followers in Australia are most likely to have noticed event sponsors (57%), while half of football followers in Hong Kong (51%) and Indonesia (50%) say the same. In contrast, under two-fifths in Singapore and Thailand (38%) say the same.
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milk-and-honey-aappointment
Former AMEC chair, CARMA co-CEO Richard Bagnall joins Milk & Honey PR as group non-executive director
Posted on July 16, 2024
by Aliza Carmona
International communications agency Milk & Honey PR has announced the appointment of Richard Bagnall as its new group non-executive director (NED) to provide strategic advisory services to the agency’s operations in Singapore, the UK, the US, and Germany.
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Natalja Voronova on expanded regional role at Goodyear, key marketing trends in the manufacturing space
Natalja Voronova on expanded regional role at Goodyear, key marketing trends in the manufacturing space
Posted on July 16, 2024
by Teddy Cambosa
In an exclusive conversation with MARKETECH APAC, Voronova stated that her new role consolidated ASEAN and Australia/New Zealand (ANZ) into 1 cluster with a total scope of 8 markets, which is strategically important and well-positioned to capitalise on the broader growth opportunities for Goodyear in...
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