Category: APAC
Despite advances in adtech, this form of abuse remains alarmingly prevalent, posing a serious threat to the efficiency and credibility of digital campaigns.
In a competitive, value-driven, and price-sensitive market, 27% of APAC retailers identified maintaining customer trust and loyalty as their top challenge.
In a region where culture, commerce, and communication styles intersect with intensity, agency leadership is far from one-size-fits-all. What’s needed is clarity of vision, the humility to listen, and the conviction to lead with values—qualities that define Delicia Tan’s approach to navigating three...
While global media quality saw progress — including a 15% drop in brand suitability violations and a 7% decline in fraud and sophisticated invalid traffic (SIVT) — the Asia-Pacific (APAC) region presented a more complex picture, with rising issues in brand safety and viewability.
These perks will be made available via the Mandai Wildlife Reserve’s official website and Mastercard’s Priceless.com platform, which offers exclusive experiences tailored for cardholders, including nature-themed getaways and bespoke travel moments.
At its core, the guide addresses a fundamental industry truth: one-way, one-size-fits-all communication is no longer effective. Instead, businesses must adopt a more dynamic, localised approach to customer engagement.
Travel and tourism company Club Med has appointed digital marketing agency NP Digital as its media agency partner for the East, South Asia, and Pacific (ESAP) region.
Artificial intelligence continues to reshape industries globally, introducing innovative ways for businesses to engage customers, optimise operations, and drive revenue. As we enter 2025, the focus shifts to agentic AI—teams of specialised AI agents that are revolutionising business conversations with...
The newly integrated entity will operate as ‘ADK Global Powered by Assembly,’ retaining ADK Global’s local leadership to ensure business continuity and strong client partnerships, while unlocking the scale and infrastructure of a wider network.
In his expanded role, he will oversee more than 50 creatives across China and Japan, focusing on delivering human-centered, effective healthcare communications.
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