Category: APAC
Singapore – Somersby, the cider brand under Carlsberg Group, has launched a new brand campaign in Asia featuring YEONJUN, a member of the K-pop group TOMORROW X TOGETHER (TXT), as its regional ambassador. The campaign, titled “No Nonsense”, debuts with a short film that leans into a light-hearted and...
Driven by a desire for authentic and reliable information, consumers across APAC are actively reshaping their relationships with brands and media, moving away from traditional sources they no longer fully trust.
In Asia’s fast-evolving communications landscape, there’s no single formula for agency leadership. What’s needed is a rare blend of adaptability, optimism, and entrepreneurial drive—qualities that help leaders thrive amid shifting market dynamics and rising client expectations. For David Ko, managing...
These new hires bring a wealth of experience and expertise to further accelerate Human8’s mission to help brands get ahead of the game through deep human insights.
In her new role, Michelle will drive strategic brand partnerships and new business development across ICON1C’s portfolio, shaping high-impact opportunities through its flagship events, premium spaces, and unrivalled access to its exclusive community and experiences.
Jetstar Asia customers with existing bookings on cancelled flights will be offered full refunds and the Group will look to reaccommodate customers onto other airlines where possible.
This article will explore challenges in maturity with loyalty programs across three industries: airlines, fuel and convenience, and quick service restaurants.
The branding industry is constantly challenging agencies to innovate their ways of expressing brands’ identity. They are compelled to find the balance between representing brands while crafting unique messages that truly resonate with audiences. Design Bridge and Partners, as a brand design agency,...
Under the new mandate, OMD will oversee brand and performance media planning and buying across key APAC markets, including China, Korea, Australia, Singapore, Malaysia, Thailand, and Hong Kong.
The move aims to enhance collaboration, capability-building, and professional development opportunities for corporate affairs and communications leaders across Asia-Pacific.
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