Category: APAC
As traditional advertising effectiveness declined, brands realised that audiences respond better to recommendations from people they trust rather than advertisements. Influencer marketing filled this gap by providing authenticity that traditional marketing often lacked.
According to the data, two-thirds (68%) of marketers in the region lack an effective process for identifying buying groups or committees, while only 36% were confident in their company’s ability to reach its target audience. This compares with almost half in the US (46%) and UK and Europe (47%).According...
Australia – Special has appointed acclaimed creative duo Peter Defries and Alan Wilson as regional group creative directors for Uber and Uber Eats, further strengthening its leadership across the APAC region. Defries and Wilson bring 14 years of creative partnership to the role, returning to Australia...
Conceptualised alongside The Secret Little Agency (TSLA), the campaign’s local expressions bring the global tagline to life by showcasing how hospitality manifests across cultures.
Singapore – Coca-Cola has relaunched its ‘Share a Coke’ campaign, updating the well-known initiative with a focus on digital integration and personalisation aimed at connecting with a new generation of consumers. The Share a Coke campaign returns with a refreshed focus on digital integration and localised...
In the report, it noted that brands in the automotive, consumer services, and entertainment sectors are leading in customer experience and online reputation management, while real estate, retail and restaurants businesses continue to fall behind.
AI-powered platform Glu, a content creation and management tool, has entered the Asia-Pacific region to streamline the creative processes in the e-commerce industry.
The report showed that in 2024, hyper casual games led global installs (27%) but accounted for only 11% of sessions, highlighting high churn. In contrast, action games, with just 10% of installs, drove 21% of sessions and the longest average playtime (45.15 mins), indicating strong retention.
To celebrate the collaboration, Viu is hosting a giveaway. Fans can simply follow Azuki, Viu Singapore and TN7 on their X accounts, retweet the giveaway post and tag friends in the retweet for a chance to win highly sought-after Azuki merchandise, including a Twin Tigers Jacket, and a unique TN7 Digital...
Singapore – Toyota Motor Asia, in partnership with VIRTUE Asia, has launched the next evolution of its regional brand platform, ‘Move Your World’, reinforcing its commitment to progress, inclusion, and empowerment across Asia. Initially a regional initiative supporting Toyota’s ‘Mobility...
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