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Category: APAC

benjamin joe appointment meta regional vp
Meta promotes Benjamin Joe to regional VP for Asia Pacific
Posted on May 15, 2025
by Aliza Carmona
Singapore – Meta has appointed longtime executive Benjamin Joe as regional vice president for Asia Pacific, marking a strategic move to accelerate innovation and growth across the diverse region. Joe joined Meta in 2011 and has since held a range of leadership roles across various markets, including...
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Max rolls out immersive, localised campaigns for ‘The Last of Us’ Season 2
Max rolls out immersive, localised campaigns for ‘The Last of Us’ Season 2
Posted on May 15, 2025
by Teddy Cambosa
Through pop-ups at local festivals and shopping malls, high-energy sports event takeovers and viewing parties, Max transformed everyday spaces and activities into immersive experiences across the region. 
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Jordan Khoo named as Quantcast’s vice president for APAC
Jordan Khoo named as Quantcast’s vice president for APAC
Posted on May 14, 2025
by Teddy Cambosa
Under his new remit, Jordan will be responsible for leading Quantcast’s strategy and commercial operations across APAC, from the company’s Singapore office.
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Bannerflow ClubMed case study FI
Content creation on steroids: How Club Med scaled production, maintained brand consistency, and boosted efficiency across 11 markets
Posted on May 14, 2025
by MARKETECH APAC
Producing and scaling paid and owned media creatives often involves inefficiencies, resulting in high costs, suboptimal creative output, and challenges in maintaining brand governance at scale. Time-intensive development, the demand for multiple ad formats, and resource constraints can overwhelm marketing...
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Samsung announces key leadership appointments in APAC to support FAST consumption in region
Samsung announces key leadership appointments in APAC to support FAST consumption in region
Posted on May 13, 2025
by Teddy Cambosa
In her role, she will be reporting to Salek Brodsky, senior vice president and general manager at Samsung TV Plus. Prior to Samsung, Brigitte held roles at Network Ten, Foxtel, HBO and NBCUniversal.
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Teads announces new APAC leadership structure following Outbrain-Teads merger
Teads announces new APAC leadership structure following Outbrain-Teads merger
Posted on May 8, 2025
by Teddy Cambosa
Singapore – Following the acquisition of Teads by Outbrain, the newly combined company, operating under the name Teads, has announced its new leadership structure for the Asia-Pacific (APAC) region. This strategic alignment marks a pivotal moment, reinforcing Teads’ commitment to delivering omnichannel...
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AKQA expands creative leadership in APAC with new executive appointments
AKQA expands creative leadership in APAC with new executive appointments
Posted on May 7, 2025
by Teddy Cambosa
Australia – AKQA has announced the appointment of Sarah McGregor as executive creative director for AKQA Australia, reinforcing the agency’s creative leadership in the region. In addition, David Clarke has been promoted to executive experience design director for APAC, elevating AKQA’s regional design...
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A quench-winning comeback: VaynerMedia APAC on Pepsi’s quick-witted surprise for Yosuke Watanuki following viral winning moment
A quench-winning comeback: VaynerMedia APAC on Pepsi’s quick-witted surprise for Yosuke Watanuki following viral winning moment
Posted on April 30, 2025
by Teddy Cambosa
The brand surprised Yosuke during a training session just outside Tokyo with a special delivery, capturing his candid reactions in a genuine unboxing video that echoed the spontaneity of his on-court Pepsi moment.
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Zalora’s Christopher Daguimol announces departure from company after 10 years
ZALORA’s Christopher Daguimol announces departure from company after 10 years
Posted on April 30, 2025
by Teddy Cambosa
In a LinkedIn post, Christopher reflected on cultivating the communications department of ZALORA from the ground-up and establishing foundational protocols that continue to shape the group's strategy.
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Edelman expands Workplace Advisory team in APAC
Edelman expands Workplace Advisory team in APAC 
Posted on April 29, 2025
by Teddy Cambosa
The Workplace Advisory specialists operate across geographies to service clients’ requirements across 10 markets in Asia Pacific (Australia, India, Indonesia, Greater China, Japan, Korea, Malaysia, Singapore, Thailand, Vietnam), embedded within Edelman’s integrated teams to provide full-service communications...
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