Category: APAC
Continuing the momentum of its 2024 campaign, the new initiative takes a more intimate and human-centred approach by focusing on four real-life personalities from Singapore, Malaysia, Indonesia, and Hong Kong.
Australia – Enero Group, a global marketing and technology agency network, has promoted Ian Ball to group chief executive officer, effective July 2, 2025. Ball joined the company as chief operating officer in early 2025 and now takes the helm following a period marked by operational shifts and strategic...
Brett will take on the expanded role while continuing as CEO of Ogilvy PR Australia and New Zealand (ANZ) and Ogilvy Health Australia. He will remain based in Sydney.
Getting it right requires retailers to understand that omnichannel and personalisation are essentially two sides of the same coin, where omnichannel is the organisational goal and personalisation is what the customer expects.
Singapore – 1 in 4 Asia-Pacific consumers chose foodservice delivery over dine-in in 2024, with delivery now leading the consumer foodservice market in the region—accounting for 23%, up from just 10% in 2019—according to a report from Euromonitor International. The report attributes this shift...
Edelman has confirmed the news to MARKETECH APAC, but declined to comment on how much of the workforce was affected by this restructuring.
These formats combine striking design with proprietary ad tech under Kargo’s "Creative Science" approach.
In total, APAC is bringing a total of 118 Lions back home, a significant increase from 93 from Cannes Lions 2024, but still falling short of Cannes Lions 2023’s 123. India brought the most Lions home at 32, followed by Australia (28), New Zealand (18), Japan (13), and Singapore (12).
Hong Kong – Lacoste has teamed up with digital experience agency CONTEN.T and its flagship IP, SUPERFAN — an action-based consumer engagement platform — to strengthen its brand identity and deepen fan connections across the Asia-Pacific region. Under the partnership, CONTEN.T will lead Lacoste’s gamified...
Singapore – Aleph, a global digital expert in media, payments, and education, has officially rebranded its online advertising arm, MediaDonuts by Aleph, to ‘Aleph’ in a move to consolidate operations and deepen its presence across the APAC region. The rebranding follows Aleph’s acquisition of Entravision’s...
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