Category: APAC
A company spokesperson said that the firm aims to help brands achieve both long-term awareness and business growth through its campaigns.
According to the 2025 State of AI in Retail report, 45% of retailers are already using AI daily or multiple times per week, and 97% plan to maintain or increase their investment in the year ahead.
The awards aim to elevate regional talent and provide a prestigious platform for individuals, teams, agencies, and brands across Asia-Pacific to demonstrate how they are shaping the future of marketing.
Brands are turning to smarter user targeting following a 14% global decline in shopping app usage, according to a report by measurement and analytics company Adjust.
For consumers, AI agents open up an exciting portal of new personalised customer experiences, alongside AI assistants and new modes of gen engine optimised ‘conversational commerce.’
The initiative draws on recent findings published in Future Oncology, which show a disconnect between physician encouragement and patient participation in treatment decisions.
In MARKETECH APAC’s Agency Leadership Decoded series, Roshat Adnani, managing director for APAC at M+C Saatchi Performance, shares how he leads the team to navigate the performance-led industry.
These new partnerships span services such as digital performance, SEO, analytics, and consulting. The agency was selected for its strength in managing complex, multi-market programs with a focus on strategy and measurable business outcomes.
Almost all of the industry leaders have agreed that Astronomer’s choice and execution of the ‘response video’ was very witty and creative at the same time.
Communications and marketing agency Mahlab has introduced its ‘CampaignScaler,’ a proprietary AI-assisted tool to help its clients turn large-scale data into high-quality content.
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