Category: APAC
Microsoft Asia has appointed Vivian Chua as the new leader of its consumer devices and creativity retail sales division, where she will lead efforts to drive growth and enhance consumer experiences in the age of AI.
Owens’ appointment at impact.com entails a focus on stakeholder training, advocacy, and community enablement activities in APJ, particularly in Southeast Asia (SEA).
Nearly half (43%) of marketing leaders intend to boost their account-based marketing (ABM) budgets, a significant rise from 28% recorded at the same time last year, according to a survey by xGrowth in collaboration with Media Collateral.
The collaboration aligns with Netcore Cloud’s strategic goal of doubling its ARR by 2027 and expanding its footprint across North America, Europe, and Southeast Asia.
The report highlights that the top five airline loyalty programs alone saw a 7.75% average growth in valuation from 2020 to 2023 while some travel loyalty programs in the financial services sector have tripled in value since 2019.
Celebrating its 50th anniversary, Landmark Group has announced a $1b investment to fuel its expansion across the Gulf, India, and Southeast Asia, aiming to open 400 new stores over the next three years.
By purchasing the menu, diners will also be contributing to Mastercard’s Priceless Planet Coalition reforestation initiative.
Starbucks has teamed up with Universal Pictures to celebrate the cinematic release of Wicked through new beverages and merchandise launches.
Davey had noted that GUT’s founders–Anselmo Ramos and Gaston Bigio–have long dreamt about opening shop in Asia since the agency was founded in 2018. With that in mind, Davey has expressed that the agency is optimistic about working with a lot of regional and global clients in the region, given how diverse...
amp, the global sonic branding agency within the Landor group, has appointed Reiner Erlings as managing director for APAC and the Middle East, a strategic move to expand the agency’s footprint and drive innovative sonic branding solutions across these high-growth markets.
