Category: APAC
Through these multi-year partnerships, Tiger Beer reinforces its enduring commitment to sparking connections that bring fans in Asia and beyond closer to the clubs they love.
Magnite Audiences sits within the Magnite Access suite, a collection of audience and addressability tools purpose-built for publishers and buyers to maximise the value of their data assets.
The launch of the co-branded running shoes marks a pivotal step in the year-long partnership between STEPN GO and adidas, which began in April 2024 with the debut of the STEPN Genesis NFT collection.
H+ Intelligence also offers new value by combining the human expertise of highly experienced strategists with advanced AI technology to analyse data on sei-katsu-sha. This approach enables a deeper understanding of sei-katsu-sha insights and uncovers the true intentions behind their behaviors with greater...
The new campaign recently launched in the Asian market, ‘Happy Passports’ follows two people who know this all too well: Ana, a customs officer at Fiji’s international airport, and Viliame, a local passport photographer.
2025 has the potential to be an incredible year for marketers who understand the potential of AI, and how to use the technology effectively. However, they need to remember that AI is not a magic wand. It requires thoughtful planning, robust data infrastructure and ethical considerations.
These cutting-edge tools, combined with the power of storytelling and real-time customer engagement, have redefined how F&B brands build loyalty and drive growth in today’s fast-paced, tech-savvy world.
In many other countries, we’ve seen a sizable shift in ad dollars from linear to Connected TV. But here, in a predominantly mobile-first region, we also expect to see it flow from social and digital video, setting a bold new course for digital advertising in Southeast Asia.
Max made its debut across Southeast Asia, Taiwan and Hong Kong with regional activations across seven markets - Indonesia, Malaysia, Philippines, Singapore and Thailand, as well as Taiwan and Hong Kong.
It is undeniable that ongoing advancements in advertising technologies such as personalised connected TV (CTV) and Free Ad-supported streaming TV services, as well as rapidly evolving AI technologies will influence advertiser strategies moving forward
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