Singapore – Achint Setia, most recently the chief revenue and marketing officer at ZALORA, has stepped down from his role after more than two years with the company, according to an announcement he made on LinkedIn.
“Today, I completed another chapter in my journey with memories, learnings and lots of gratitude for the wonderful folks at ZALORA Group. Back to homeland now in the new year for a new adventure,” he stated.
During his tenure at ZALORA, he led the marketing and ad sales functions for the ZALORA Group across Southeast Asia, including Indonesia and the Philippines. He also served as ZALORA’s country managing director for Singapore, Malaysia, Hong Kong, and Taiwan, overseeing the PnL responsibilities for these markets.
He also oversaw the monetisation of ZALORA’s ad inventory, delivering value for fashion brands while advancing adtech solutions in e-commerce. He also played a role in customer acquisition, retention, and lifecycle management for the company, emphasizing churn prevention and lifetime value (LTV) growth.
Moreover, he drove ZALORA’s brand-building efforts, including digital marketing, customer relationship management (CRM), social media, and optimizing the onsite app and web experience.
During an interview with MARKETECH APAC’s Milestones series, he previously remarked that the biggest challenge in his ZALORA leadership was driving business outcomes in a very volatile macroeconomic landscape in Southeast Asia.
“Throughout this period, I am extremely thankful to be a part of a caring organisation surrounded by highly talented colleagues, and for the presence of a strong family support system to help me through this transition,” he said back then.
He also remarked how he wanted to further understand the consumer behaviour in the region by being part of ZALORA’s mission.
“My personal passions include investments in building deeply segmented experiences using advanced analytics, along with driving a multi-channel engagement ecosystem to inspire customers to shop at the convenience of their fingertips,” he added.
