Category: APAC
As brands face increasing pressure to retain customers in a volatile economic environment, loyalty has become a critical strategic battleground.
Singapore – Independent Southeast Asian communications agency Mutant has launched Mutant MICE, a dedicated regional offering designed to strengthen how meetings, incentives, conferences and exhibitions are positioned and amplified across Asia. Announced on 12 February 2026, the new service formalises...
Hong Kong – Lee Kum Kee has relaunched its premium oyster sauce with a campaign aimed at reintroducing its relevance to younger home cooks while highlighting the brand’s century-long heritage of craftsmanship. While Lee Kum Kee has long been a household name for home-cook sauces across many markets,...
By operating within the marketplace, the agency aims to reduce intermediaries and media inefficiencies while strengthening its programmatic capabilities across the region.
For years, the search strategy for clients has followed a similar operating model: Search Engine Marketing (SEM) focused on bidding, performance, and conversion by keywords; Search Engine Optimisation (SEO) targeted organic traffic and ranking; and paid media operated within its own optimisation loop....
Singapore – AIA Group has launched a new regional campaign, ‘Rethink Healthy’, created by BBH Singapore, calling on people across Asia to question long-held definitions of health and adopt a more inclusive, compassionate view of wellbeing. The work follows three character-led films, released monthly,...
26% are unsure whether AI recommendations align with their best interests, signaling a demand for greater transparency and user control.
This is on top of Carlsberg launching limited-edition Lunar New Year packaging across Asia to mark the Year of the Horse, rolling out special bottles, cans and packs in multiple regional markets.
Singapore – COMPANION Communications, a PR and communications agency, has been appointed as the regional public relations partner for Raffles Hotels & Resorts across Asia. Founded in Singapore in 1887, Raffles Hotels, Resorts and Residences is part of Accor, a global hospitality group with more than...
Singapore – Moving Walls has entered a strategic partnership with TikTok under the platform’s Out of Phone initiative, bringing TikTok’s digital creativity into physical spaces across APAC and EMEA. The collaboration enables brands to extend TikTok content beyond mobile screens and into real-world environments...
