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Category: APAC

Okta appoints Celestine Tan as VP marketing for APAC
Okta appoints Celestine Tan as VP marketing for APAC
Posted on May 18, 2022
by Teddy Cambosa
Prior to Okta, Celestine Tan was the vice president of global field and partner marketing at Splunk.
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Tricia Tan appointed as head of marketing, PR of Lamborghini in APAC
Tricia Tan appointed as head of marketing, PR of Lamborghini in APAC 
Posted on May 17, 2022
by Teddy Cambosa
Tricia Tan brings a deep-rooted understanding of communications and customers in the luxury sector at Lamborghini.
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MARKETECH APAC webinar discusses how loyalty strategies will drive greater returns in cookie-less world 
MARKETECH APAC webinar discusses how loyalty strategies will drive greater returns in cookie-less world
Posted on May 17, 2022
by MARKETECH APAC
Together with marketing leaders from SEA, the webinar discussed how loyalty marketing presents to be a viable solution in a world without cookies.
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Qualtrics partners with business tech SAP to boost customer data capabilities
Qualtrics partners with business tech SAP to boost customer data capabilities
Posted on May 12, 2022
by Christian Calma
Through the partnership, Qualtrics XM Discover’s AI and machine learning capabilities will be brought into SAP Service Cloud® and help customer service teams resolve customer issues, increase resolution rate and improve customer satisfaction.
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RICE-AI-Rudder-UiPath
Comms consultancy RICE bags tech firms as new accounts
Posted on May 12, 2022
by Jean Cabico
The RICE teams servicing UiPath and AI Rudder will be based in Singapore but will provide regional support and oversight of various markets.
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Global interest in avatar-based social apps hit record-high: report
Global interest in avatar-based social apps hit record-high: report
Posted on May 11, 2022
by Carlo Sarabia
According to this report, data.ai’s mobile data shows that avatar-based social apps, have seen the largest year-over-year (YoY) growth in terms of downloads compared to any other social media category at 38 million – this is up 60% YoY and 215% from two years prior.
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P&G to ‘improve’ accessibility of advertising across APAC
P&G to ‘improve’ accessibility of advertising across APAC
Posted on May 11, 2022
by Teddy Cambosa
P&G has announced that it is committed to improve accessibility of advertising across consumers in Asia-Pacific.
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Third-party data use sees growth amid demand for quality data
Third-party data use sees growth amidst demand for quality data
Posted on May 5, 2022
by Teddy Cambosa
Australia drove the highest growth within the APAC region and ranked in the top three markets for highest growth globally, according to Lotame.
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DBS-and-Xero
DBS ties anew with Xero to make working capital more accessible to SMEs in SG, HK
Posted on May 5, 2022
by Jean Cabico
The expanded partnership aims to offer SMEs hyper-personalised credit terms and working capital limits tailored to their needs.
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Neha Tejuja named head of performance strategy for Reprise APAC
Neha Tejuja named head of performance strategy for Reprise APAC
Posted on May 4, 2022
by Carlo Sarabia
IPG Mediabrands’ performance marketing agency, Reprise, has appointed Neha Tejuja to the newly created role of head of performance strategy for Reprise Asia-Pacific.
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