Category: APAC
Paul Nagy previously served as the chief creative officer for VMLY&R in Australia and New Zealand.
The seasoned comms leader jumps into the firm at a time of its renewed messaging to the tune of ‘See a Brighter Way'.
In the conversation, Carousell Media Group's JJ Eastwood provided his insights on how retail media has evolved, what’s next in advertising, and the group’s role in it.
Our latest 'What's NEXT 2023' thought leadership article sees Virtus Asia's Jan Harling explaining how developing personalised marketing strategies at scale that cater to individual preferences and needs is important.
The data notes that consumer frustration with inconsistent digital experiences is growing, as 53% of consumers in the region report being frustrated with their interactions over the past year, up from 51% the year before.
Before joining ADK, she led the digital and CRM practices at McCann Worldgroup, particularly the global teams for Mitsubishi Electric, Hitachi, and Panasonic.
Said campaign is currently live in the Philippines and will be launched in Singapore, Malaysia, Pakistan, Bangladesh, Cambodia throughout April, and is estimated to impact more than 124,000 delivery partners.
In this latest 'What's NEXT' feature, PHD's Antony Yiu imparts lessons on how to orchestrate all the data marketers have in harmony to bring the most out of it.
Through IAS Publisher Optimization, publishers on APS are able to automatically optimise ad delivery down to the placement level for both direct and programmatic deals.
'Agile' is an operational value which marketing teams are now too often measured against. How can leaders rally its team to truly become agile? Here are three crucial areas to consider to be well on your way.
