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Category: APAC

Amidst economic uncertainty, 3 in 5 APAC marketers eye to increase social media investments
Amidst economic uncertainty, 3 in 5 APAC marketers eye to increase social media investments 
Posted on March 9, 2023
by Teddy Cambosa
According to the data, around 42% are currently running a social listening programme and an additional 15% plan to do so in 2023.
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What’s NEXT 2023: Connected cars driving growth of media tech platforms
What’s NEXT 2023: Connected cars driving growth of media tech platforms
Posted on March 9, 2023
by MARKETECH APAC
This expert insight under What's NEXT 2023 discusses how the scope of connected cars is seen to go beyond conventional use to become a key interface for a range of industries looking to provide services to consumers.
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Criteo and Brandcrush acquisition featured
Criteo acquires Brandcrush to provide comprehensive omnichannel solutions for retailers
Posted on March 9, 2023
by Teddy Cambosa
This is a part of Criteo's efforts to expand its client capabilities across Asia-Pacific’s retail media market.
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WT Magpie app_APAC[46] (1)
Wunderman Thompson’s peer-to-peer mentoring app for women expands to APAC
Posted on March 8, 2023
by Teddy Cambosa
Said app aims to empower and connect women across the business using a matchmaking style app based on each individual mentor’s expertise and knowledge. 
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HubSpot launches new AI-powered tools to aid in business’ connection with audiences
HubSpot launches new AI-powered tools to aid in business’ connection with audiences
Posted on March 7, 2023
by Teddy Cambosa
The introduction of content assistant and ChatSpot.ai builds on HubSpot’s earlier investments in AI including conversation intelligence, data quality tooling, data enrichment, predictive AI, content optimisation, and more.
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What’s NEXT Interview: Zuellig Pharma’s Preetham Nadig discusses elevating digital experience
What’s NEXT Interview: Zuellig Pharma’s Preetham Nadig discusses elevating digital experience
Posted on March 6, 2023
by MARKETECH APAC
As part of the What's NEXT Interview Series of MARKETECH APAC, Zuellig Pharma shared its insights on digital experience innovation.
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Dentsu x Foodpanda Featured Image
Dentsu expands remit with foodpanda to handle media mandate for APAC
Posted on March 6, 2023
by Teddy Cambosa
dentsu will handle foodpanda's media mandate across the markets of Hong Kong, the Philippines, Malaysia, Singapore and Thailand.
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MARKETECH APAC’s first-ever hybrid industry conference tackles what’s next for various marketing facets
MARKETECH APAC’s first-ever hybrid industry conference tackles what’s next for various marketing facets
Posted on March 6, 2023
by Teddy Cambosa
MARKETECH APAC's "What's NEXT 2023" conference tackled a wide range of marketing topics that marketers can use to empower their marketing strategies this 2023 and be equipped with future-proof brand directions.
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Fe Husaint featured image
Green Park Content promotes Fe Husaint as managing director for APAC
Posted on March 3, 2023
by Teddy Cambosa
Husaint previously held the creative and global brand head position at the agency.
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TEAM LEWIS unveils global practice VIVID, to transform traditional reputation mgmt
TEAM LEWIS unveils global practice VIVID, to transform traditional reputation mgmt
Posted on March 3, 2023
by MARKETECH APAC
The new practice aims to change the traditional reputation management theatre of operations.
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