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Category: APAC

Thought Leadership of the Year: Wayne Deakin’s insight into rethinking brand experience
Thought Leadership of the Year: Wayne Deakin’s insight into rethinking brand experience
Posted on January 10, 2023
by MARKETECH APAC
Find out why the article by ad man Wayne Deakin on rethinking brand experience is our top expert insight for 2022.
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foodpanda’s anniversary celebration for Pau-Pau encourages people to ‘live like a panda’
foodpanda’s anniversary celebration for Pau-Pau encourages people to ‘live like a panda’
Posted on January 10, 2023
by Teddy Cambosa
Since his debut, Pau-Pau has received immense love from millions of people across the region and has created a positive perception in customers’ minds - making foodpanda their preference for on-demand deliveries.
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Krishnan Menon named president of experience for Ogilvy Asia
Krishnan Menon named president of experience for Ogilvy Asia
Posted on January 9, 2023
by Teddy Cambosa
In his new task, he is tasked to bring together Ogilvy’s capabilities across customer engagement, commerce, CRM
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Green Park Content elevates Lesley Renton as head of marketing, demand generation for APAC
Green Park Content elevates Lesley Renton as head of marketing, demand generation for APAC
Posted on January 5, 2023
by Teddy Cambosa
In her new role, Renton will be bringing her expertise in integrated marketing campaigns, digital marketing, new business, and events.
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OMG’s, Cebu Pacific Air’s women marketing leaders to lead jury panel of MARKETECH APAC’s Empowered Women Awards for 2023
OMG’s, Cebu Pacific Air’s women marketing leaders to lead jury panel of MARKETECH APAC’s Empowered Women Awards for 2023
Posted on January 3, 2023
by Teddy Cambosa
The judging panel represents a wide variety of seasoned and leading women leaders in the Asia-Pacific region.
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Lion & Lion lets you ‘own your new year’s resolutions’ via NFT series
Lion & Lion lets you ‘own your new year’s resolutions’ via NFT series
Posted on January 3, 2023
by Teddy Cambosa
Lion & Lion's Resolution NFT Series will be released in various blockchains, debuting with CleanNFT art marketplace Objkt.com.
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Branding Campaign of the Year: Pau-Pau, foodpanda’s brand ambassador
Branding Campaign of the Year: Pau-Pau, foodpanda’s brand ambassador
Posted on December 28, 2022
by Teddy Cambosa
The launch of foodpanda's brand ambassador Pau-Pau for its 10th anniversary emerged as our best branding campaign for 2022.
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foodpanda extends express delivery service to PH, Thailand, Taiwan customers
foodpanda extends express delivery service to PH, Thailand, Taiwan customers
Posted on December 23, 2022
by Teddy Cambosa
In addition to the expansion, foodpanda's pandago will also provide its customers with real-time tracking and chat function.
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What’s NEXT 2023: Why e-commerce brands must focus on customer lifetime value over customer acquisition
What’s NEXT 2023: Why e-commerce brands must focus on customer lifetime value over customer acquisition
Posted on December 21, 2022
by MARKETECH APAC
In this What's NEXT 2023 insight, we discuss why it's more intelligent to focus more on consumer retention and leverage ways to keep your existing consumer base engaged.
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SpringServe makes two senior appointments for JAPAC
Posted on December 20, 2022
by Teddy Cambosa
Bargmann will be developing SpringServe's commercial strategies while Chew will be providing technical support for its product suite.
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