What’s NEXT: How brands can connect with Asia’s next generation of culture shapers

Lesley John

As countries across the Asia Pacific learn to live with Covid, Asia’s youth are reemerging from two years of restrictions and lockdowns with significantly altered perspectives that are set to redefine culture in the post-pandemic world. Today’s youth are not sitting around doing nothing, waiting for the pandemic to pass....

Merkle’s B2B creative and media agencies fully integrate under Merkle B2B

Singapore – Merkle, the customer experience management (CXM) company of the dentsu network, has announced the completion of the integration of gyro and Merkle | DWA, for its B2B-dedicated CXM agency, Merkle B2B. This move is part of Merkle’s continuing realignment of its portfolio of B2B agencies into Merkle B2B. Since the launch of Merkle B2B in September 2020, Merkle...

Edelman appoints Jamshed Wadia as new vice chair for digital in APAC

Singapore – Global communications firm Edelman has appointed Jamshed Wadia as its newest vice chair for digital in Asia-Pacific, where he will be responsible for overseeing the firm’s growing digital practice and Edelman Studios’ operations in the region. For his role, he will be reporting to Tristan Roy, global chair...

Havas Group’s Organic Pacific welcomes three new senior hires

Australia – Organic Pacific, the specialist entertainment communications agency under Havas Group, has appointed three new senior hires, following a rush of new business after its opening in October 2021. The new hires are Colette Cordes, the new senior account director, Alyce Christiansen, the new account manager, and Orla Doyle,...

What’s NEXT: What to expect in influencer marketing in 2022

Ace Gapuz

The COVID-19 pandemic brought about many changes to what we know about digital marketing. Businesses have learned that they can operate virtually, and more and more consumers turn to the internet for almost everything they need. Pandemic restrictions propelled the growth of e-commerce exponentially while further cementing the value that...

AdColony launches masterclass dedicated to marketing solutions in gaming

Singapore – Global mobile video advertising company AdColony, which is now under Digital Turbine, has launched its new masterclass called the ‘Game Academy’ centered around the message of qualification courses focused on marketing solutions in gaming. Through ‘Game Academy’, users will be able to access a series of bite-sized videos...

Richard Reid appointed as dentsu APAC’s regional integrated strategy partner

Singapore – Richard Reid, formerly the head of consulting, data, and performance at integrated marketing agency Iris, has been appointed as a new regional integrated strategy partner at dentsu for Asia-Pacific. Said role takes effect immediately. In his new role, Reid will be responsible for driving integrated strategy development for...

E-commerce financing platform Wayflyer secures fresh funding to expand to Asia

Ireland – Ireland-based e-commerce financing and growth platform, Wayflyer, has secured a Series B funding round of US$150m, which brings the platform’s post-money valuation to US$1.6b, making it the country’s sixth unicorn. The all-equity round was co-led by DST Global and QED Investors, as well as three new investors, namely...

HSBC launches campaign to celebrate Asian artists in the US

United States — In honour of Lunar New Year – a holiday observed by Asian and Pacific Island countries and a feature of the Hindu-Buddhist traditions, HSBC (Hong Kong and Shanghai Banking Corporation), and creative and consultant agency Wunderman Thompson Canada have collaborated on a unique undertaking to seek the...

What’s NEXT: Shoppable Content: The convergence of content and commerce

Sven Lung

Crossing Over to Shoppable Content As far as internet real estate goes, digital marketing has become a much more precise science. It’s no longer an open house where anyone can come in and salespeople can only hope that the right people would notice the high ceilings or marble countertop and...