Category: APAC
With the changes the pandemic brought to the consumer, the type of content the consumer now craves has undoubtedly evolved. Learn how you can deliver a successful content marketing moving forward.
Victoria Fernandez will be leading Virtue's key APAC clients and driving new business, as well as mentoring the company's young talents.
The new branding aims to change the way people look at the sport.
In the aim to move beyond mainstream sustainability comms, the bank's new ad centers stunning imagery of carbon to reiterate its commitment to net zero.
MARKETECH APAC's What's NEXT series aims to look into the future trends in marketing this coming 2022. First on the series: Consumer loyalty in platform businesses.
The new sustainability practice aims to help brands shape sustainability priorities and solutions in the region.
This month, we saw a homegrown live streaming platform in PH nabbing a veteran from none other than content and media giant, Disney. Take a look at the other stories that topped this month's charts.
The new survey-based display ad format allows marketers to capture customer insights or take a pulse check on campaigns within a matter of days.
The report revealed that only 41% of businesses in APAC prioritized being quick to respond to consumer requests.
'Travel The World' by Hilton reflects the hotel chain’s understanding of sentiment among consumers who are eager to explore something new.
