Category: APAC
International travel and lifestyle brand TUMI has officially debuted its first 3D out-of-home (OOH) advertisement in a new campaign to showcase its hardside luggage, TEGRA-LITE.
For the Philippines, it has announced a potential franchise partnership with a subsidiary of the Philippine conglomerate Suyen Corporation. Meanwhile, for its foray into the Australian market, it has announced a joint venture with ST Group Food Industries Holdings Limited.
TIA’s commitment to high-quality content and events, is well aligned with BT's vision of becoming the leading business title in APAC, and this acquisition will help both TIA and BT bring more value to their audiences.
APAC consumers demand better visual representation of Asian communities in advertising scene: report
Nearly 4 out of 5 APAC consumers agree that companies should do a better job at capturing Asian people’s true lifestyle and culture in advertising, a report from Getty Images revealed.
This integration marks a significant brand transformation and underscores Flywheel’s commitment to evolving with the dynamic digital commerce landscape, promising sustainable growth in the world's vast and complex digital marketplaces.
Through this partnership, international marketers will have access to KAWO within Hootsuite, enabling them to manage and analyse content across Chinese and international social media platforms like Facebook, Instagram, Weibo, and WeChat. It provides a combined content management and data analysis so...
Featuring six enchanting mystery destinations, anyone who is ready to fly within 30 days can participate and the lucky winners will be whisked away to a mystery destination for the payment of just S$1.
Initiative, an IPG Mediabrands media agency, has been named the media agency of record for Finnair, Finland's full-service legacy airline. This appointment followed a competitive pitch review in September of the same year.
With a specific focus on the Asia Pacific region, Redzovski will be employing her expertise to provide strategic guidance and direction in support of the company’s expansion plans.
With APAC evidently becoming a lucrative market for gaming, the question is: how does this global merger impact the overall gaming market in the region, and does it stand a chance to the staple regional companies in the region like Bandai Namco and HoYoverse?
