Category: APAC
Launching on September 19 for a limited time, the collection will be launched in 15 markets across the Asia Pacific region, blending Disney’s iconic characters with Starbucks’ familiar third place experience.
Social media app TikTok and international advertising agency TBWA have announced the release of a new joint whitepaper titled "Storytelling in the Next Creative Renaissance", which encourages businesses to embrace the role of creativity and innovation in contemporary marketing.
Brand and digital studio Koto has officially marked its expansion into the Asia-Pacific region with the launch of its Sydney office. The studio also announced the appointment of two new seasoned executives, Damian Borchok as managing director and Gerald Torto as senior strategy director.
This acquisition will integrate APA within H/Advisors, Havas’s global strategic communications advisory network. This will be H/Advisors’ first owned operation in Australia, with the firm being renamed as ‘H/Advisors APA’.
The regional headquarters embodies 10 specialised departments with over 100 experts in integrated marketing and creative solutions, social & digital communications, data analysis and management, full-funnel media integrations, and brand & space experience.
Following the launch of TK Lab in Singapore, this marks the seventh time a regional hub for this initiative has been launched across Ogilvy’s global network.
Authentic and Baozun have also entered an exclusive, long-term license agreement through which Baozun will design, manufacture, market and distribute Hunter brand products in Greater China.
A staggering 70% of banks in APAC failed to achieve digital transformation for their banking platform, as reported by Backbase.
Global entertainment company VA Media has appointed Organic Pacific and Havas to support its ambitions to grow within the APAC region and internationally.
The hub will also contribute to Heineken’s plan to deliver disruptive and scalable product innovations and double Heineken’s innovation rate by 2025. Its goal is to shape the future of beer and beyond to win the hearts of consumers.
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