Category: ANZ
The AR scavenger hunt encouraged shoppers to explore historical sites around Beechworth and collect AR cordials. Once collected, customers were rewarded with a free bottle of Billson’s limited edition cordial that they could redeem at the brewery.
Robson joins Lemma with several years of sales experience with global martech players operating in Australia. He was most recently with InMobi where he was head of agency and strategic clients and has previously worked with Unruly as the executive group sales director.
Multinational communications and advertising agency Saatchi & Saatchi has appointed creative duo Mandie van der Merwe and Avish Gordhan as new chief creative officers in Australia.
In her new role, she will continue Yahoo Finance’s focus on the cost of living, telling the stories of everyday Australians battling the current crisis. She will also help the team to create solutions-based content for readers impacted by interest rate rises and inflation.
Online dating app Tinder has launched ‘Dating Dictionary: Consent Edition", the latest iteration of its dating dictionary, in Australia to help educate Aussies on key consent terms and phrases.
OnePass, a membership program by Wesfarmers, and advertising agency CHEP Network have launched ‘Onesie’ as part of their latest brand campaign to showcase the membership program’s new range of benefits.
A majority of Australian advertisers are set to increase their spend on programmatic DOOH by over a third by the next few months, according to a report by VIOOH.
This is no different to the on-ground activation scene in New Zealand, which is slowly returning thanks to the resilience of local businesses and the government's proactive measures. The evolution of New Zealand's on-ground activations reflects not only the challenges overcome but also the spirit of...
Sydney FC only planned to use the website for the initial return to the stadium, but after seeing this success and experiencing how easy and cost-effective it is to manage content with Storyblok, they decided to continue using it as their primary membership hub.
Glikin will focus on building strong relationships with agencies and brand investments in his promoted role. In order to provide Outbrain's clients with better service, this transformation entails improving Outbrain's technological infrastructure and value proposition in partnership with agencies.
