Category: ANZ
INVNT was awarded the account following a competitive pitch and has also been tasked with creating an exciting brand narrative – G’day Australia – that embraced Geely’s commitment to the country.
Most recently, as head of global business marketing at TikTok ANZ, he helped shape the platform’s creative direction and spearheaded groundbreaking brand collaborations.
These appointments follow recent new business wins including Netflix and Volvo plus recent contract extensions including Goodman Fielder and Fantastic Furniture.
This significant investment aligns with Australia’s vision to harness artificial intelligence for economic growth and technological leadership. By expanding its AI capabilities and supporting local industries, Salesforce aims to contribute to a more prosperous future for all Australians.
As launch partner, Max’s expanded content offering will be available to Foxtel’s 1.4m residential subscribers at no additional cost to their Foxtel subscription. In addition, the Max app will be available on Hubbl, offering easy access with seamless integration into the user interface.
For the launch of the initiative, ACCIONA has broken down a decommissioned blade from its Waubra Wind Farm in Victoria into a versatile particulate that can serve as a raw material for sustainable product manufacturing.
The new app and website have been developed in close collaboration with customers to create an intuitive digital banking experience.
For JCDecaux, marketers need reach and effectiveness. With growing audiences and increasing demand for accountability, every ad needs to capture attention and, more importantly, be remembered in a way that influences audience behaviour.
Search and directories saw a 10.1% increase, totaling $7.2b, while classifieds grew by 8.3% to $2.6b. Display advertising (excluding video) experienced modest growth of 1.7%, reaching $2b, while audio advertising recorded a strong 17.8% increase, totaling $313m.
SBS launches sustainability challenge for brands; to highlight best environmental consumer practices
Said challenge offers brands and agencies $500,000 in advertising inventory for the best TV creative normalising sustainable behaviour and highlighting better environmental consumer practices.
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