Category: ANZ
For Komodo, ‘The Journey’ concept redefines marketing in the travel sector, where social media has disrupted traditional strategies, leading modern travelers to seek increasingly unique and personalised experiences.
A teaser launched during the premiere episode of Married at First Sight, complemented by a series of audio ads and social spots rolling out across various platforms.
These changes come as the agency experiences continued growth, including the addition of Genea Fertility and Hays Recruitment to its client roster; as well as expanding the agency’s offering, adding SEO, influencer marketing and marketing auditing and consultancy to its product services capabilities...
The acquisition comes as Publicis Groupe ANZ’s media agencies continue to record strong performances. The agencies consist of Spark Foundry in Australia and New Zealand, Zenith Australia, Starcom Australia and MBM New Zealand.
Under Paul’s leadership, Ebiquity will continue to deliver strategic value to its clients, elevate the company’s profile, and expand and progress its ability to support marketers in achieving effective and responsible advertising.
As a broadcast sponsor across Nine’s summer of tennis and the first Grand Slam of the year, Journey Beyond is inviting tennis fans visiting Melbourne to step inside a reimagined Ghan train carriage and embark on a sensory journey through the legendary landscapes of Australia’s outback.
The average social media shopper spent $420 over the past year, adding up to $3.5 billion nationally. Moreover, social media has driven Aussies to purchase everything from clothing (25%), to beauty products (16%), electronics (15%), and accessories (12%).
The Yarra Trams stop location is the only commuter entry to the Australian Open serving as a crucial link between Melbourne’s vibrant streets and one of its most iconic events. The campaign runs from 13th to 28th January.
Through this mandate, Nunn Media will take the lead role in managing media planning and buying for SunRice across Australia and New Zealand.
This case study details how Global Creatures rose above the challenges brought by the pandemic, reviving revenue by promoting its landmark ‘Moulin Rouge! The Musical’ production through its collaboration with Quantcast and ACMN.
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