Category: ANZ
To celebrate this milestone, IKEA Australia has launched a 360-degree brand campaign ‘Just the Start’ – reflecting on the impact it has had on Aussie homes over the last five decades, and acknowledging IKEA is ready to do so much more Down Under for the next 50 years.
This follows the agency’s recent rebrand and builds on its strong track record of standout campaigns across hospitality, food, and beverage - now channeling that creative firepower back into the travel and hotel space.
The data also shows significant shifts in buying behaviour – Australians are cutting back on big ticket items like cars and overseas holidays, shifting their expenditure and saving more as they continue to grapple with the high cost-of-living. But they are still spending, redirecting their hard-earned...
The provocative film that can only be viewed on SBS sits within a larger campaign, created by Droga5 ANZ, part of Accenture Song. Directed by Damien Shatford from The Sweetshop.
Developed in collaboration with production house CRATER, the campaign captures the aspirations of its target audience while showcasing the GMC Yukon Denali’s professional-grade capability and promise to deliver more in every moment.
Thompson Spencer’s in-house production team started strong by telling the heartwarming tale of animated robots Kenji and Ellie, with their union showcasing Honda’s perfect marriage of petrol and electric in an unexpected way.
Since launching in March, ACAM has gained traction as a national initiative designed to ensure every marketer in Australia can confidently and responsibly adopt AI.
To investigate them from the inside, Crikey faxed its application, paid the electoral commission (AEC), registered a real candidate, assigned reporter Charlie Lewis as campaign manager, and started making the most of those loopholes.
Described by UNESCO as ‘a globally outstanding and significant entity’, the Great Barrier Reef is an individual so vast it can be seen from space, and so significant it has been considered a teacher, a healer and a provider to Indigenous communities for over 60,000 years.
Amber Abbott has been appointed CEO of Havas Australia’s creative communications agency; One Green Bean (ogb), after overseeing a period of sustained and significant growth during her tenure as managing director.
