Singapore – 1664, a Carlsberg Singapore premium beer, has teamed up with urban fashion brand CLOT for a new fashion line. The collaboration line draws inspiration from French and Eastern styles.
1664 and CLOT’s new fashion collection will be available in a limited-time pop-up at Plaza Singapura. It will be open from April 17 to 27, 2025.
The ‘1664 x CLOT Textile Co.’ pop-up is designed to look like a traditional fabric shop, a tribute to Singapore’s textile heritage. Limited-edition caps, tote bags, ceramic tumblers, and t-shirts will be available in the store.
Behind the store is a bar where guests can pour their own beers and create digital avatars. Pop-up visitors can collect a 1664 pouch, fabric coaster and $50-worth Bounceback cards.
Additionally, customers can enter a raffle for flight tickets to Paris, where the 1664 beer was first crafted. Customers can join by submitting receipts of their 1664 purchases.
“1664 has always drawn inspiration from fashion, art, and design, so we’re thrilled to partner with CLOT, a brand that has always been at the forefront of creativity, blending elements of Eastern culture with urban fashion. More than just a collaboration, we’ll also be celebrating the partnership with an event here in Singapore. This pop-up showcases what happens when two brands with a shared passion for flair and style come together,” Fang Qing Yao, marketing director at Carlsberg Singapore, said.
“This collaboration reflects our vision of redefining the modern lifestyle a premium beer brand can represent,” Yao added.
