foodpanda, Carlsberg join hands to enhance quick-commerce experience for customers in Asia

Singapore – food and grocery delivery platform foodpanda has expanded its collaboration with beer brand Carlsberg Asia to make Carlsberg’s extensive variety of beverages more accessible to consumers especially during relevant drinking occasions.

The partnership will bring exciting campaigns from both brands, designed to make Carlsberg beers more appealing to consumers.

Carlsberg will also deepen its use of foodpanda’s extensive network of cloud grocery stores through pandamart and its strong ties with retailers via foodpanda shops to make Carlsberg beers easier to access; as part of consumers’ enjoyable memorable moments.

Going into detail, the partnership will be featuring a video campaign with the Liverpool Football Club, exclusive gifts-with-purchase (GwP), such as chilled boxes and colour-changing cups, special promotions and bundles on pandamart and 7-Eleven Singapore, and a responsible drinking campaign to promote safe consumption of alcohol.

Talking about this collaboration, Raphael Zennou, vice president of quick commerce at foodpanda, said, “We know that our consumers love their beer, so we are thrilled to strengthen our partnership with Carlsberg to make sure everyone can enjoy their favourite drinks in the freshest and most satisfying ways possible.”

“Together, we are not only meeting our consumers’ demand for high-quality beer but also enhancing the overall shopping experience with quick and reliable delivery within an hour. In the spirit of Carlsberg, this is Probably The Best Partnership In The World!”, he added.

Meanwhile, Arindam Varanasi, vice president, commercial at Carlsberg Asia, commented, “By leveraging foodpanda’s insight into consumer purchasing habits, innovative logistics and technology solutions, we can ensure our consumers enjoy Carlsberg’s refreshing and high-quality beers with unparalleled convenience.”

“This partnership is a testament to our commitment to meeting the evolving needs of our consumers by providing them with a seamless beer purchasing and drinking experience, no matter where they are. Together with foodpanda, we will roll out exciting campaigns and initiatives that will make Carlsberg beers even more accessible and appealing to beer lovers across Asia,” he mentioned.