Sydney, Australia – Canva, an online visual communication platform, has launched the ‘Love Your Work’ campaign to empower people in their workplace, driving creativity and productivity. The campaign focuses on the platform’s functions enabling professionals to design and collaborate effectively in the workplace.
The campaign features seven Canva users from different industries, highlighting how they use the platform to achieve their professional goals. It spotlights products such as the Visual Suite, a portfolio of collaboration tools such as Canva Docs, Presentations, and more along with its artificial intelligence-infused Magic Studio.
Prior to the ‘Love Your Work’ campaign, Canva ran the ‘What Will You Design Today’ brand campaign for three years, focusing on how the platforms’ tools can revolutionise design.
“Our goal with the ‘Love Your Work’ campaign is to inspire people to find joy and fulfillment in their daily work. We spend so much of our lives working, but many of us aren’t enjoying it as much as we could. We believe Canva can help bring a little joy to work through creativity. Making design work easier, faster, and more fun is what we’re all about. This campaign is our invitation to teams everywhere to reimagine how creativity can help them fall in love with their work,” Cat van der Werff, executive creative director at Canva, said.
“Our internal team had a clear creative vision for this campaign and a unique Canva manifesto. Relying heavily on our in-house creative team for campaign development was a strategic choice. Our unique culture and values are deeply ingrained, and this campaign genuinely reflects the heart and soul of our brand,” van der Werff added.The ‘Love Your Work’ campaign will run in the United States from Sept. 3 to Oct. 31 on various channels.
