Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing East Asia
No posts found

Calbee to temporarily revise packaging specs amid Middle East supply disruptions

by Aliza Carmona

-

May 13, 2026

Our What’s NEXT in Marketing 2026 Conference Series returns to the Philippines, Singapore, Hong Kong, Indonesia, Malaysia—and for the first time in Thailand! Brace yourself for bold ideas driving the next marketing wave. Click here to learn more!

Japan – Japanese snack food maker Calbee, Inc. has announced that it will temporarily revise packaging specifications for select products due to supply instability affecting certain raw materials amid ongoing tensions in the Middle East.

In a notice on its official website, Calbee said the measure is “intended to help maintain a stable supply of products”.

A total of 14 variants across its potato chips, Kappa Ebisen, and Frugra lines will be affected. Packaging for the products will be limited to two ink colours.

The revised packaging is expected to roll out in stores from the week of May 25, 2026.

The company clarified that the change applies only to a limited number of products and will not affect product quality.

“Calbee will continue to respond flexibly and promptly to changes in its operating environment, including geopolitical risks, and remains committed to maintaining a stable supply of safe, high-quality products. We ask for your understanding and continued support,” the company said.

In a separate report,NHK World Japan said that prior to the announcement, company officials visited the agriculture ministry to explain the decision.

According to the report, the ministry said it would respond to consultations on the procurement of petroleum products, together with government offices overseeing food industry businesses.

Advertising Awards Asia Pacific 2026
With tighter regulations reshaping APAC’s social-led financial sector, managing agent activity and misinformation have never been more critical. Discover how banks and insurers are strengthening oversight and protecting their brands in this new industry study by Meltwater — download the free guide here.
Content Marketing Awards Asia Pacific 2026
With public conversations reshaping Australian insurance reputation, managing online sentiment and the trust gap has never been more critical. Discover how providers are addressing friction and protecting their brands in this new industry report by Meltwater — download the free guide here.
Related Tags brand identity Japan packaging snacks Calbee supply
Share this article

Related Articles

View All
Asahi super dry LNY campaign 2026 main
Marketing East Asia
Asahi Super Dry blends contemporary Japanese art with Lunar New Year themes in new packaging
February 5, 2026
By Aliza Carmona
Watsons Water AI packaging Hong Kong Landmark Series
Marketing East Asia
Watsons Water spotlights iconic Hong Kong landmarks in new limited-edition AI-designed packaging
December 26, 2025
By Aliza Carmona
britannia nutrichoice 2025 cookie campaign
Marketing South Asia
Britannia NutriChoice dares to be just a cookie in new brand push and packaging
April 10, 2025
By Aliza Carmona
Yeo ushers Lunar New Year in with limited-edition ‘Fortune Cat’ packaging, installations
Marketing Southeast Asia
Yeo's ushers Lunar New Year in with limited-edition ‘Fortune Cat’ packaging, installations
January 2, 2025
By Aliza Carmona
Sasa Kids ADHDtion Indonesia
Marketing Southeast Asia
Sasa launches ADHD-friendly meal solutions with sensory packaging to support Indonesian families
November 12, 2024
By Aliza Carmona
featured image (59)
Marketing Southeast Asia
Goodday’s new packaging design offers web app-based connected experience for users to win prizes
February 2, 2024
By MARKETECH APAC
No posts found

Featured Articles

View All
NEXT 2026_Jury Article (1920x1080 px) (4)
Marketing Featured Southeast Asia
NEXT Awards Indonesia 2026 second edition brings together top brand and marketing leaders for jury panel
April 29, 2026
By Aliza Carmona
WNPH 2026 Featured Image
Marketing Featured Southeast Asia
‘What’s NEXT in Marketing: Philippines 2026’ concludes fourth edition with focus on human-centric AI and connected commerce
April 29, 2026
By Lyene Marie Darang
NEXT HK 2026_JURY FI (1)
Marketing Featured East Asia
First jury roster for inaugural NEXT Awards Hong Kong 2026 announced, featuring cross-industry marketing leaders
April 16, 2026
By Aliza Carmona
MARKETECH APAC, UpTech Media announce second edition of ‘Retail & E-commerce Innovation Summit’ in Malaysia for 2026
Marketing Featured Southeast Asia
MARKETECH APAC, UpTech Media announce second edition of ‘Retail & E-commerce Innovation Summit’ in Malaysia for 2026
April 10, 2026
By Teddy Cambosa
MTA 2026_Article FI
Marketing Featured APAC
MARKETECH APAC opens entries for ‘Marketing Technology Awards 2026’, spotlighting real-world martech impact
March 19, 2026
By Sharona Nicole Semilla
Second edition of ‘NEXT Awards Philippines’ unveils initial jury lineup to honour PH marketing’s newest forerunners
Marketing Featured Southeast Asia
Second edition of ‘NEXT Awards Philippines’ unveils initial jury lineup to honour PH marketing’s newest forerunners
March 18, 2026
By Teddy Cambosa
No posts found

Most Recent Articles

WN Interview Bipasha of EtonHouse (2)
What’s NEXT in Marketing: Bipasha Minocha on why scaling personalisation in education starts with empathy, not automation
July 15, 2026
Sharona Nicole Semilla
No posts found
We. Communications elevates Ayden Ong to newly created Singapore GM role
July 15, 2026
Sharona Nicole Semilla
Inaugural ‘Digital Experience Asia’ conference rolls out first lineup of speakers for PH edition
July 15, 2026
Teddy Cambosa
Dentsu Thailand appoints Phannika Vongsayan as Chief Growth Officer
July 15, 2026
Aliza Carmona
Malaysia considers AI rules, anti-piracy measures in proposed copyright law overhaul 
July 15, 2026
Julian Bartolome
Esplanade consolidates digital experience with new platform by Vertis
July 15, 2026
Sharona Nicole Semilla
No posts found

Subscribe Now

This field is for validation purposes and should be left unchanged.
Agreement(Required)
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Featured Events

Conferences
  • Retail & E-Commerce Innovation Series
  • What's NEXT in Marketing Series
  • Digital Experience Asia Series
  • Advertising Summit Asia Philippines
Awards
  • NEXT Awards Series
  • Advertising Awards Asia Pacific
  • Content Marketing Awards Asia Pacific
  • Marketing Technology Awards
  • Retail & E-commerce Excellence Awards Asia Pacific
  • Empowered Women Awards

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

This field is for validation purposes and should be left unchanged.
Agreement(Required)

© 2026 MARKETECH APAC. All rights reserved.

We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin