Asahi Super Dry blends contemporary Japanese art with Lunar New Year themes in new packaging

Hong Kong – In celebration of the Year of the Horse, Asahi Super Dry has unveiled limited-edition Lunar New Year cans featuring the distinctive linework of modern Japanese artist Yuichi Yokoyama.

The Yuichi Yokoyama–designed cans reinterpret traditional Lunar New Year symbols through the artist’s graphic, high-energy visual style, giving the packaging a contemporary treatment. The designs reflect Asahi Super Dry’s “Modern Japan” positioning, combining bold linework with dynamic colour and motion.

The collaboration transforms the brand’s signature silver can into a series of graphic novel–style panels, drawing on both heritage motifs and modern visual storytelling.

Inspired by the Year of the Horse, Yokoyama’s illustrations depict fireworks, lanterns and crowds converging to form a galloping zodiac horse set against a dense urban backdrop. Japanese katakana characters are also incorporated into the design to suggest sound and movement, adding rhythm and pace to the scenes.

Elements referencing the beer’s ingredients, including barley and hops, are woven into the visuals alongside imagery of official glassware. These details appear throughout the panels, reinforcing the connection between the festive narrative and the product itself.

Yokoyama’s work, known for its precise linework and mechanical aesthetic, draws loosely from traditional Japanese ukiyo-e techniques while maintaining a distinctly contemporary look. His graphic storytelling has gained international recognition, with exhibitions and collections spanning global art institutions.

“I consciously defy expectations in my work. Like Asahi Super Dry, I always jump the fence,” said Yokoyama. “For both beer and art to be exciting, we must be reinventive and unexpected. That’s why I tried to make a zodiac horse with a unique touch for this limited-edition design, and I hope everyone who picks up an ice-cold can will appreciate this unique artistic touch as they enjoy an evening of celebration with friends.”

The limited-edition cans and packaging will be available at supermarkets and online platforms across Hong Kong, Mainland China, and Taiwan.