Philippines – Cadbury teamed up with Ogilvy Philippines, Indonesia, and Singapore for a Valentine’s Day campaign celebrating the beautifully imperfect nature of real love.
Cadbury’s campaign highlights how the most meaningful love stories often defy clichés and expectations. It embraces the complexities of real relationships—from the rollercoaster of emotions and differing tastes to shared vulnerabilities and steadfast support through life’s ups and downs.
The campaign features a film depicting a couple embracing their imperfections and celebrating the unique differences that strengthen their bond.
Alongside the campaign film, Ogilvy, in collaboration with Bulletproof, has introduced a limited-edition split-heart package design for the campaign. The design, which symbolises two halves of a whole, highlights individuality within relationships, representing contrasting preferences such as music genres and travel destinations.
The packaging visually conveys the campaign’s central message: that love finds harmony in difference, illustrating how two distinct individuals can come together to form a meaningful connection.
The limited-edition Cadbury split-heart packaging was released in Indonesia and the Philippines.
