India – Britannia has partnered with Warner Bros. Discovery Global Consumer Products (WBGCP) to introduce a limited-edition Harry Potter-themed biscuit collection, offering fans a magical and indulgent sensory experience inspired by the world of Hogwarts.
Britannia’s limited-edition Pure Magic Choco Frames are open choco biscuits, each pack containing five intricately designed treats featuring Hogwarts’ four houses—Gryffindor, Slytherin, Ravenclaw, and Hufflepuff—with a rare chance to discover one embossed with Platform 9¾.
Perfect for everyday indulgence or gifting to Harry Potter fans, Britannia’s limited-edition Pure Magic Choco Frames offer consumers a delightful and collectible treat inspired by the wizarding world.
Siddharth Gupta, general manager of marketing at Britannia Industries, said, “At Britannia, we are committed to constantly innovating and finding new ways to delight our consumers while evolving our portfolio to meet changing preferences.”
“Our collaboration with Warner Bros. Discovery Global Consumer Products (WBGCP) marks a significant milestone as we bring a Harry Potter-inspired indulgence for fans through our Pure Magic Choco Frames. This strategic partnership is an attempt to bring the iconic legacy of Harry Potter together with Britannia’s expertise in crafting indulgent treats for everyone. It’s more than just a product; it’s an opportunity to create a memorable moment that resonates with fans across generations,” Gupta continued.
The Britannia Pure Magic Choco Frames is available only for a limited time on Blinkit or at Reliance stores.
