Bangkok, Thailand – Boonthavorn, a Thai home improvement retailer, collaborated with VML Thailand to show consumers how easy it is to turn their most inventive home design ideas into reality with the release of a riveting new film.
With the title “Ideas Come to Life,” the brand’s latest video demonstrates its dedication to bringing any idea to life, no matter how unusual. Customers are challenged to push the boundaries of their inventiveness in their living spaces and to aim for lofty goals.
Boonthavorn, Thailand’s home renovation, aims to transform the home improvement market by enabling clients to reimagine their living areas and transforming their imaginations into vivid, real-world experiences in their day-to-day lives.
Speaking about the campaign, Park Wannasiri, chief creative officer at VML Thailand, said, “The new campaign challenges consumers across Thailand to think outside the box and explore limitless possibilities for their homes. Whether it’s a whimsical concept or a daring architectural feat, Boonthavorn pledges to turn any idea into a breath-taking reality.”
Meanwhile, Chanat Choochart, deputy managing director for digital business & branding, Boonthavorn, stated, “We have been working with VML Thailand for some time now, and continue to launch successful campaigns together, including our 2022 ‘Live Your Way’ campaign. With even greater and better consumer insights, the new ‘Ideas Come Alive’ campaign underlines our paradigm shift from a specialty store to an ‘ideas store’, boasting a high-calibre team of room stylists, professional designers and well-versed salespeople, and highlighting our creative use of AI technology to increase efficiency and take customer experience at Boonthavorn stores to the next level – all because we love to see your ideas come alive.”
