Singapore – Asian PR firm Bloomingdale Public Relations Pte Ltd. has recently acquired the PR mandate for global cheese brand Bel Group in the dynamic markets of Southeast Asia.

Following a successful collaboration with the company in India, where Bloomingdale played a pivotal role in creating and elevating the brand image, the firm will now take charge of all public relations activities for Bel Group in Singapore, Indonesia, and Malaysia.

This collaboration showcases a robust Southeast Asia focus for Bloomingdale PR, thereby establishing a solid foothold in the Southeast Asia region and leveraging Bloomingdale PR’s extensive experience in public relations and influencer marketing.

One of the recent milestones of this partnership was Bloomingdale’s role in announcing Bel’s innovative brand initiative- the launch of Indonesia’s first cheese factory for kids – the Belcube Cheese Factory at Youreka Kids Farm, Jakarta. The successful event witnessed many influencer and PR activities meticulously orchestrated by Bloomingdale, showcasing the firm’s prowess in creating compelling narratives and impactful brand experiences across the APAC region.

Sharing her thoughts on the announcement, Diana Fernandes, founder and CEO of Bloomingdale PR, said, “We are thrilled to continue our journey with Bel Group in Singapore, Indonesia, and Malaysia. Our previous collaboration in India was a testament to the synergy between our teams, and we are confident that our strategic approach and creativity will further enhance the brand’s presence. Our shared commitment to innovation and excellence positions us to deliver unparalleled PR services in Southeast Asia.”

Meanwhile, Alamjit Singh Sekhon, general manager, Bel Group Southeast Asia, remarked, “We are excited to collaborate with Bloomingdale PR yet again as we expand our presence in the Southeast Asia region. Bloomingdale played a pivotal role in the growth of The Laughing Cow brand in India, contributing to the brand’s success and establishing a strong presence.”

“We are confident in their ability to build and strengthen our brand’s awareness across Singapore, Indonesia, and Malaysia. Bel Group is committed to providing healthy snacking products that are accessible, delicious, and nutritious products in line with the philosophy of ‘for all for good.’ This partnership signifies a new chapter of growth and engagement for us,” he added.

Singapore – Full-service global communications agency Redhill has been appointed as the lead public relations (PR) agency for SO Sofitel Hua Hin in Singapore. This remit is SO Sofitel Hua Hin’s first partnership post-pandemic as Thailand reopens its doors to international visitors.

As part of the remit, Redhill will be working with SO Sofitel Hua Hin to raise awareness of the resort and boost its reputation with a scope that covers PR counsel, media, and influencer engagement, as well as media monitoring and analysis. 

Shubham Chandra, SO Sofitel Hua Hin’s cluster general manager, commented that they are delighted to have Redhill on board to support SO Sofitel Hua Hin as they open the doors to visitors from around the world.

“We are proud to partner with an agency that has deep expertise in the hospitality sector in Singapore, and one that truly understands our commitment to bringing unique, personalised and authentic lifestyle experiences to guests,” said Chandra.

Meanwhile, Marienelle Castelino, Redhill’s managing director, said, “We are honoured to be working with a high-end, fashion-led lifestyle brand like SO Sofitel Hua Hin. We look forward to a meaningful partnership and positioning SO Sofitel Hua Hin as a perfect destination for travellers who want fashionable and social luxury experiences.”

In April 2022, Redhill has officially launched Redhill Studio, a specialist division offering services for the designing of creative assets and web development. At the same time, the agency has also welcomed Aditya Menon as the division’s business director. He will spearhead the division and enhance Redhill’s broad range of services.