Auckland, New Zealand – The privacy-first location-powered programmatic advertising partner Blis has announced the launch of its new product suite, Audience Explorer, into New Zealand, enabling brands and agencies to target their customers to drive key outcomes in the post-cookie world. Launched in 2021 in response to privacy changes by major tech companies, Audience Explorer is made available in the UK, US, Australia, the Netherlands, Italy, and now New Zealand.
Audience Explorer is a visual, real-world planning tool that combines precise location data with hundreds of rich and anonymised third-party signals, ranging from lifestyle characteristics and affinities to browsing and shopping habits, giving brands and media agencies the most holistic view of their customers. Using Audience Explorer, brands are able to discover richer audience insights, ready for activation at scale.
Emma-Jayne Owens, managing director APAC of Blis, commented, “With market challenges around reach, relevance and measurement set to continue, there is no better time for brands to look to partners who can still deliver the audiences they would otherwise miss. We are delighted to bring Audience Explorer to New Zealand, enabling privacy-first audience insights and campaign scale without the reliance on personal data.”
As the industry pivots away from targeting based on IDs and personal data, brands need to find new ways to drive key business outcomes through personalised and high-performing digital advertising. To address this, Audience Explorer combines data from Blis’ global panel of 370 million opted-in consumers with precise location data and anonymized rich third-party signals.
Based on a deep consumer understanding, brands can serve up relevant ads to customers by understanding consumers’ needs, lifestyles, spending habits, competitor landscape and interests based on privacy-first, anonymized data – what Blis dubs as ‘Dynamic Audience Targeting’.
This new Dynamic Audience Targeting enables Blis to continue developing highly accurate, targeted campaigns for some of New Zealand’s biggest brands without reliance on personal data. Programmatic traders at agencies and brands can also activate these audiences via our self-serve platform or work with Blis on a managed service basis.
